Read out

Service Marketing and TourismRSS

Welcome to the Web pages hosted by the Institute for Service Marketing and Tourism!

Our research and teaching activities focus on service-related aspects of marketing management and acknowledge recent changes in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This ongoing development offers tremendous business opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary in nature with links to statistics, economics, psychology, and information systems. We typically use statistical and advanced marketing science methods to develop, refine, and apply marketing models for managerial decision support. To serve the needs of our industry partners and interested policy makers, we try to maintain a balance of basic and applied research.

Our students are seeking research-driven course content and wish to acquire hard skills in marketing research, business analytics, and decision making. Our practice-oriented and experiential teaching formats ensure that students acquire the qualifications they need to translate their skills into effective marketing programs.

News

Abschlusspräsentation der Studierenden zur Usability interaktiver Besucherstationen im NHM

Studierende des Kurses „Touristic Project Seminar“ von Hr. Dr. Wolfgang Sovis in der SBWL Service und Digital Marketing präsentierten Ende Januar 2019 im Kurssaal des NHM (Naturhistorisches Museum)...

Insights der ÖH-WU in die SBWL Service und Digital Marketing

In unserer SBWL bereiten wir Sie bestens auf die zunehmend digitale und datengetriebene Unternehmenswelt vor. Bei uns lernen Sie modernste Technologien, den Umgang mit Daten und state-of-the-art...

Bernd Schmitt (Columbia University, US) on consumer perceptions and behaviors to robot and cyborg technologies in the services industries

Bernd Schmitt from the Columbia University (US) presented his work on consumer perceptions and behaviors to robot and cyborg technologies in the services industries in our Research Seminar Series. ...

ÖFFNUNGSZEITEN in den Weihnachtsferien

Unser Institut ist in den Weihnachtsferien von 24.12.2018 bis einschließlich 04.01.2019 geschlossen. In sehr dringenden Fällen sind individuelle Terminvereinbarungen möglich. Wir wünschen allen...

Prof. Reutterer on Marketing meets Data Science

Thomas Reutterer gave a talk at the Vienna Data Science meetup on hot topics at the interface of marketing and data science. He also highlighted recent research on predicting Customer Lifetime Value.

Amna Kirmani (University of Maryland, US) on individuals' dishonest behavior toward an organization when it takes a stand on controversial social issues via its CSR

Amna Kirmani from the University of Maryland (US) presented her work on a novel way with which indivuals respond to an organizsation's polarizing CSR: dishonest behavior towards the organisation in...

Martijn de Jong (Erasmus University Rotterdam) on assessing sensitive consumer behavior using the novel technique ICRT

Martijn de Jong from the Erasmus University Rotterdam (NL) presented his work on assessing sensitive consumer behavior using the item count response technique in our Research Seminar Series. In the...

Dr. Michael Platzer, WU Absolvent und CEO von mostly.ai im Interview

Dr. Michael Platzer, WU Marketing-Absolvent und CEO von mostly.ai, einem Unternehmen, das sich auf die Anonymisierung von Big Data spezialisiert hat, gab im WU Blog ein Interview zu technischen...

CRM 3.0: The Customer Centric Firm

Prof. Reutterer hat im Rahmen der Veranstaltung Daten Forum 2018 eine Keynote zum Thema Customer Centricity gehalten. Im Rahmen seines Vortrages ging er vor einem interessierten Fachpublikum auf den...

Dr. Meierer and Patrick Bachmann (Univ. Zürich) on Machine Learning in Marketing

Dr. Markus Meierer and Patrick Bachmann, MA held a talk and offered a course on machine learning applications in Marketing at the Institute of Service Marketing and Tourism at WU Vienna. Specifically,...