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Service Marketing and TourismRSS

Wel­come to the Web pages hos­ted by the In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism!

Our re­search and teach­ing activ­it­ies fo­cus on ser­vice-re­lated aspects of mar­ket­ing man­age­ment and ac­know­ledge re­cent changes in a dy­namic ser­vice land­scape. Many ser­vice in­dus­tries are be­ing rad­ic­ally trans­formed by ad­vances in in­form­a­tion tech­no­logy and in­ter­act­ive on­line me­dia. This on­go­ing devel­op­ment of­fers tre­mend­ous busi­ness op­por­tun­it­ies and makes ser­vice mar­ket­ing an ex­tremely ex­cit­ing and chal­len­ging field of study.

Our re­search is in­ter­dis­cip­lin­ary in nature with links to stat­ist­ics, eco­nom­ics, psy­cho­logy, and in­form­a­tion sys­tems. We typ­ic­ally use stat­ist­ical and ad­vanced mar­ket­ing science meth­ods to develop, re­fine, and ap­ply mar­ket­ing mod­els for ma­na­gerial de­cision sup­port. To serve the needs of our in­dustry part­ners and in­ter­ested policy makers, we try to main­tain a bal­ance of basic and ap­plied re­search.

Our stu­dents are seek­ing re­search-driven course con­tent and wish to ac­quire hard skills in mar­ket­ing re­search, busi­ness ana­lyt­ics, and de­cision mak­ing. Our prac­tice-ori­ented and ex­per­i­en­tial teach­ing formats en­sure that stu­dents ac­quire the qual­i­fic­a­tions they need to trans­late their skills into ef­fect­ive mar­ket­ing pro­grams.

News

Talk & Guest Lecture by Markus Meierer and Patrick Bachmann on Machine Learning in Marketing

Dr. Markus Meierer and Patrick Bach­mann, MA held a talk and gave a guest lec­ture on ma­chine learn­ing ap­plic­a­tions in Mar­ket­ing at the In­sti­tute of Ser­vice Mar­ket­ing and Tour­ism at WU (Vi­enna...

Talk by Koert Van Ittersum on In-Store Shopping Dynamics

Ko­ert Van It­ter­sum from the Uni­versity of Gronin­gen (NL) presen­ted his work on in-store shop­ping dy­nam­ics in our Re­search Sem­inar Ser­ies. In the course of his present­a­tion, he elab­or­ated on how...

Talk by Felix Hackl and Georg Schiefer from Flightkeys GmbH on software solutions for the aviation industry

Fe­lix Hackl and Georg Schiefer from Flightkeys GmbH, a star­tup based in Vi­enna, gave a talk on their soft­ware solu­tions for the avi­ation in­dustry at WU Vi­enna, shar­ing mar­ket­ing in­sights with our...

Peter Verhoef shares research on customer journey analytics in digital environments

Peter Ver­hoef from the Uni­versity of Gronin­gen (NL) presen­ted a col­lec­tion of his work on cus­tomer jour­ney ana­lyt­ics in in­creas­ing di­gital en­vir­on­ments in our Re­search Sem­inar Ser­ies. In the course...

Jan Valendin about the blockchain social media platform steemit at Cryptomonday#3

Our col­legue, and mem­ber of the In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism, Jan Valendin, held a present­a­tion on his ana­lysis of the de­cent­ral­ized so­cial me­dia plat­form steemit at Cryp­tomonday#3 at...

SBWL Kick-Off WS 2018

Wie jedes Semester heißen wir un­sere neuen Stud­i­er­enden der SBWL Ser­vice & Di­gital Mar­ket­ing sehr herz­lich willkom­men. Die Wel­come Ad­dress der Firma About­Me­dia und das an­schließende Buf­fet zum...

Prof. Thomas Reutterer is Researcher of the Month October 2018

We are happy to an­nounce that Prof. Tho­mas Reut­terer, head of the In­sti­tute of Ser­vice Mar­ket­ing and Tour­ism, was se­lec­ted as WU's Oc­to­ber / 2018 Re­searcher of the Month for his re­search in the field...

We welcome our new colleague Melanie Schärer

We wel­come our new col­league Melanie Schärer. Be­fore join­ing our in­sti­tute Melanie did an ap­pren­tice­ship at the TU Wien. She gradu­ated in 2011 and con­tin­ued work­ing at the TU Wien as a sec­ret­ary for...

Research Talk by Aradhna Krishna

Aradhna Krishna from the Uni­versity of Michigan (US) presen­ted a col­lec­tion of her work on “Mental Sim­u­la­tion and other Mental Im­agery” in our Re­search Sem­inar Ser­ies. Aradhna is con­sidered one of the...

Marketing meets Alumni

Am 24. Mai 2018 lud der MSc Mar­ket­ing Club der Wirtschaft­suni­versität Wien, un­terstützt vom Ser­vice Mar­ket­ing In­sti­tute, zum bisher er­fol­greich­sten Teil der „Mar­ket­ing meets...“ Eventreihe ein. Nach...