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Service Marketing and TourismRSS

Wel­come to the Web pages hos­ted by the In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism!

Our re­search and teach­ing activ­it­ies fo­cus on ser­vice-re­lated aspects of mar­ket­ing man­age­ment and ac­know­ledge re­cent changes in a dy­namic ser­vice land­scape. Many ser­vice in­dus­tries are be­ing rad­ic­ally trans­formed by ad­vances in in­form­a­tion tech­no­logy and in­ter­act­ive on­line me­dia. This on­go­ing devel­op­ment of­fers tre­mend­ous busi­ness op­por­tun­it­ies and makes ser­vice mar­ket­ing an ex­tremely ex­cit­ing and chal­len­ging field of study.

Our re­search is in­ter­dis­cip­lin­ary in nature with links to stat­ist­ics, eco­nom­ics, psy­cho­logy, and in­form­a­tion sys­tems. We typ­ic­ally use stat­ist­ical and ad­vanced mar­ket­ing science meth­ods to develop, re­fine, and ap­ply mar­ket­ing mod­els for ma­na­gerial de­cision sup­port. To serve the needs of our in­dustry part­ners and in­ter­ested policy makers, we try to main­tain a bal­ance of basic and ap­plied re­search.

Our stu­dents are seek­ing re­search-driven course con­tent and wish to ac­quire hard skills in mar­ket­ing re­search, busi­ness ana­lyt­ics, and de­cision mak­ing. Our prac­tice-ori­ented and ex­per­i­en­tial teach­ing formats en­sure that stu­dents ac­quire the qual­i­fic­a­tions they need to trans­late their skills into ef­fect­ive mar­ket­ing pro­grams.

News

Research Talk by Cait Lamberton, University of Pittsburgh (US)

We were lucky to have Cait Lam­ber­ton from Uni­versity of Pitt­s­burgh in our Sem­inar Ser­ies. Cait offered us in­sights from her re­cent re­search on joint eth­ical de­cison mak­ing in dy­ads (i.e., pairs of...

Finale beim BIOMIN / WU / Boku 2017 Hackathon

Wie bereits im Vor­jahr fanden im Rah­men des Kon­gresses "Welt­marktführer in Öster­reich" vor einem in­teressier­ten Fach­pub­likum die qual­it­ativ hoch­wer­ti­gen El­ev­at­or-Pitches der diesjährigen...

Research Talk by Marco Bertini, ESADE, Barcelona (ES)

Marco Bertini from ESADE in Bar­celona held a talk on con­sumer re­act­ance to con­di­tional dis­counts as part of our De­part­ment’s Re­search Sem­inar Ser­ies. The presen­ted re­search sug­gests that dis­counts...

Research Talk by Anatoli Colicev, Nazarbayev University, Kasachstan

Anatoli Co­licev from the Gradu­ate School of Busi­ness at Naz­ar­bayev Uni­versity in Kas­ach­stan held a talk about when to use which sen­ti­ment ex­trac­tion tool for ex­plor­ing So­cial Me­dia’s im­pact on...

Research Talk by Xueming Luo, Temple University, Philadelphia (US)

Xuem­ing Luo from Fox School of Busi­ness at Tem­ple Uni­versity in Phil­adelphia held a talk about tar­geted and retar­geted mobile pro­mo­tions in the course of our De­part­ment’s Re­search Sem­inar Ser­ies. The...

Research Talk by Fred Feinberg, Univ. of Michigan (US)

Fred Fein­berg from the Uni­versity of Michigan held a talk on mate choice in on­line dat­ing as part of our De­part­ment’s Re­search Sem­inar Ser­ies. The presen­ted study lever­aged mod­ern choice mod­el­ing...

Kickoff zum BIOMIN Hackathon 2017

Wie bereits im Vor­jahr ver­an­stal­tet das In­sti­tut für Ser­vice Mar­ket­ing wieder ge­mein­sam mit dem Wirtschafts­ver­lag einen Busi­ness-Devel­op­ment "Hack­a­thon". Als In­dus­trie-­Part­ner kon­nte die Firma...

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir un­sere neuen Stud­i­er­enden der SBWL Ser­vice & Di­gital Mar­ket­ing sehr herz­lich willkom­men. Die Wel­come Ad­dress bei un­serer Kick­-Off-Ver­an­stal­tung kam dieses mal vom...

Dr. Michael Platzer gewinnt Robert J. Lavidge Global Marketing Research Award 2017

Dr. Mi­chael Platzer hat den von der Amer­ican Mar­ket­ing As­so­ci­ation (AMA) jähr­lich vergebenen Robert J. Lavidge Global Mar­ket­ing Re­search Award 2017 er­hal­ten und ist damit einer der weni­gen (wenn nicht...

AI Summit Vienna 2017 with leading experts as speakers

We were more than happy to host the first AI Sum­mit Vi­enna at WU Vi­enna. A set of five world-­class ex­perts shared their view on re­cent devel­op­ments in the ex­cit­ing field of (deep) ma­chine learn­ing and...