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Wel­come to the Web pages hos­ted by the In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism!

Our re­search and teach­ing activ­it­ies fo­cus on ser­vice-re­lated aspects of mar­ket­ing man­age­ment and ac­know­ledge re­cent changes in a dy­namic ser­vice land­scape. Many ser­vice in­dus­tries are be­ing rad­ic­ally trans­formed by ad­vances in in­form­a­tion tech­no­logy and in­ter­act­ive on­line me­dia. This on­go­ing devel­op­ment of­fers tre­mend­ous busi­ness op­por­tun­it­ies and makes ser­vice mar­ket­ing an ex­tremely ex­cit­ing and chal­len­ging field of study.

Our re­search is in­ter­dis­cip­lin­ary in nature with links to stat­ist­ics, eco­nom­ics, psy­cho­logy, and in­form­a­tion sys­tems. We typ­ic­ally use stat­ist­ical and ad­vanced mar­ket­ing science meth­ods to develop, re­fine, and ap­ply mar­ket­ing mod­els for ma­na­gerial de­cision sup­port. To serve the needs of our in­dustry part­ners and in­ter­ested policy makers, we try to main­tain a bal­ance of basic and ap­plied re­search.

Our stu­dents are seek­ing re­search-driven course con­tent and wish to ac­quire hard skills in mar­ket­ing re­search, busi­ness ana­lyt­ics, and de­cision mak­ing. Our prac­tice-ori­ented and ex­per­i­en­tial teach­ing formats en­sure that stu­dents ac­quire the qual­i­fic­a­tions they need to trans­late their skills into ef­fect­ive mar­ket­ing pro­grams.

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Semester-Opening und SBWL Kick-Off

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir un­sere neuen Stud­i­er­enden der SBWL Ser­vice & Di­gital Mar­ket­ing sehr herz­lich willkom­men. Die Wel­come Ad­dress bei un­serer Kick­-Off-Ver­an­stal­tung kam dieses mal vom...

Dr. Michael Platzer gewinnt Robert J. Lavidge Global Marketing Research Award 2017

Dr. Michael Platzer gewinnt Robert J. Lavidge Global Marketing Research Award 2017

Dr. Mi­chael Platzer hat den von der Amer­ican Mar­ket­ing As­so­ci­ation (AMA) jähr­lich vergebenen Robert J. Lavidge Global Mar­ket­ing Re­search Award 2017 er­hal­ten und ist damit einer der weni­gen (wenn nicht...

AI Summit Vienna 2017 with leading experts as speakers

AI Summit Vienna 2017 with leading experts as speakers

We were more than happy to host the first AI Sum­mit Vi­enna at WU Vi­enna. A set of five world-­class ex­perts shared their view on re­cent devel­op­ments in the ex­cit­ing field of (deep) ma­chine learn­ing and...

KinderuniWien 2017

KinderuniWien 2017

Prof. Tho­mas Reut­terer (In­sti­tut für Ser­vice Mar­ket­ing und Tour­is­mus) und Dr. Robert Zniva (In­sti­tut für Han­del und Mar­ket­ing) wirk­ten an der Kin­der­uni­Wien 2017 - so wie jedes Jahr - aktiv mit, um die...

AI SUMMIT VIENNA in den Sommerferien!

AI SUMMIT VIENNA in den Sommerferien!

In­teressiert, was die Mar­ket­ing-Zukunft bringt? Am 4. Septem­ber 2017 kom­men hoch­karätige Deep Learn­ing Ex­per­ten von Face­book, Google, Za­lando & Co zu uns an die WU. Nähere In­form­a­tionen und An­mel­dung...

WU Marketing-Studierende befragen Gäste zu Virtual Reality am Smartphone in Ausflugszielen in Niederösterreich

WU Marketing-Studierende befragen Gäste zu Virtual Reality am Smartphone in Ausflugszielen in Niederösterreich

Er­st­mals in Aus­flug­szielen in Niederöster­reich ist es in der Fos­si­li­en­welt Wein­vier­tel und im Donaukraft­werk Ybbs-Persen­beug möglich, zusätz­lich zu herkömm­lichen Führungen ein Vir­tual Real­ity-Er­leb­nis...

ÖFFNUNGSZEITEN IN DEN SOMMERFERIEN

ÖFFNUNGSZEITEN IN DEN SOMMERFERIEN

Wir wünschen al­len Stud­i­er­enden und Mit­arbeiter/innen schöne Som­mer­t­age und er­hol­same Fer­ien!! :-) Bitte beachten Sie: In der Zeit von 10. Juli bis 29. Septem­ber 2017 ist un­ser In­sti­tutssek­ret­ariat...

ÖGAF Experts Talk on Virtual and Augmented Reality in Tourism

ÖGAF Experts Talk on Virtual and Augmented Reality in Tourism

Ex­perts from re­search and prac­tice dis­cussed about chal­lenges and chances of vir­tual and aug­men­ted real­ity in tour­ism. The event was hos­ted by ÖGAF (Aus­trian So­ci­ety of Ap­plied Re­search in Tour­ism) in...

Best Paper Award at ALLDATA Conference 2017

Best Paper Award at ALLDATA Conference 2017

We con­grat­u­late Nad­ine Schröder, Andreas Falke, Har­ald Hruschka (Univ. Re­gens­burg) and Tho­mas Reut­terer (WU) for re­ceiv­ing the best pa­per award for their pa­per "Ana­lyz­ing Brows­ing and Pur­chas­ing...

Research Seminar with John Lynch (University of Colorado Boulder) at our Institute

John G. Lynch held a great re­search sem­inar at our in­sti­tute on dy­nam­ics in know­ledge and learn­ing ef­fects in fin­an­cial de­cision mak­ing in part­ner­ships with the title: “On a Need to Know Basis:...