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Institute for Retailing & Data Science (RDS)

Teamfoto 2022

our research visualized

Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)

News

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Expert Dialog with Erika Ummenberger-Zierler

This week, we had the pleasure of welcoming Erika Ummenberger-Zierler, Head of the Competition Policy and Law Department at the Federal Ministry of Labour and Economy, to our guest lecture series…

[Translate to English:] Gutmann

Start in the Summersemester with Sonnentor

We started the summer semester with Sonnentor. Johannes Gutmann, founder and owner of the company and sustainability pioneer, gave a fascinating talk about the roots of the company, the challenges of…

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Project presentation for Shan'shi

As Austrians are becoming bolder in their culinary tastes, Asian food is increasingly popular for at-home consumption. Against this backdrop, students on the Retail Marketing Consulting course were…

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The Future of Shopping Centers

According to Paul Douay, Director of Retail Operations Germany and Austria at Unibail-Rodamco-Westfield, the question of whether bricks-and-mortar retail has a future is the wrong one. It's more about…

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Expert talk with Susanne Vockenhuber, Louis Vuitton

Many thanks to Susanne Vockenhuber, Store Director at Louis Vuitton in Vienna, for her guest lecture on "Client Experience at Louis Vuitton – how to navigate the blessing and the curse of being the #1…

[Translate to English:] Fiala_Start

Guest lecture on the strategic importance of pricing

Why is the 1.5-liter bottle of Coca-Cola regularly on promotion, but never the 500ml bottle? Why is sparkling wine advertised at a bargain price just before Christmas, but not coffee in the summer…

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Praxisdialog with ECR

ECR has been the cooperation platform for industry and retail for more than 25 years. Since the beginning there has been a close cooperation with our institute through the ECR Academic Partnership. It…

[Translate to English:] ganz klein

Ethno-Food Project with Shan Shi

Long-distance travel and social media have given Austrians a taste for international dishes. Since we have all rediscovered our kitchens during Corona, the ethno-food trend is also booming in food…

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Praxisdialog kicks off the semester

What a start to the new Praxisdialog semester! Andreas Nentwich, once a student, doctoral student, and lecturer at WU and now CEO of Maresi, gave us an authentic insight into the challenges of FMCG…

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RARCS Conference in Lyon

Presenting our research projects at RARCS 2023 - Recent Advances in Retailing and Consumer Science Conference – in Lyon. We very much enjoyed the lively discussions with colleagues from all around the…