Press Releases / Publications
The Following Publications are released by the Institute for Retailing & Marketing:
PRESS RELEASES (in german)
EUROPEAN RETAIL RESEARCH (ERR): Formerly known as "Jahrbuch für Handelsforschung", the ERR is edited by Dirk Morschett (Fribourg), Thomas Rudolph (St. Gallen), Hanna Schramm-Klein (Saarbrücken), Bernhard Swoboda (Trier) und Peter Schnedlitz (WU Wien). Since 2009 Prof Schnedlitz is also managing director of this modern state of the art publication with rich tradition.
PUBLICATION SERIES RETAIL AND MARKETING: The main publication of the Institute for Retailing & Marketing is released annually and features contributions on the Institute’s current research projects and results. The editor is Prof Schnedlitz.
Please note that the publications listed here may be in German language.