Lecture series 'Praxisdialog'
Current Trends in Retailing and Marketing
The “Praxisdialog” lecture series illustrates the emphasis the Institute for Retailing and Marketing puts on its ties to real-world professionals and practical application of knowledge.
Agenda for the current semester can be found on the German website
We are proud to offer renowned experts with practical know-how as university lecturers at the Institute.
Downloads of the lectures are available upon request here:
Tanja Gach
tanja.gach@wu.ac.at
List of guest speakers (selection)
Mag. Birgit Rechberger-Krammer | Corporate Senior Vice President Europe, Henkel Central Eastern Europe GmbH |
Dr. Thomas Haller | Managing Partner, Simon-Kucher & Partners Strategy & Marketing Consultants |
Dieter Hagleitner | Betriebstypenmanager,Intersport RENT |
Mag. Gerald Zimmermann | General Manager CCC |
Wolfgang Sauerzapf | Geschäftsführer, Peek & Cloppenburg Holding B.V. |
Mag. Alexander Aigner | Marketingleitung,bet-at-home.com, Linz |
Mag. Marcus Wild | CEO, SES Spar European Shopping Centers GmbH, Salzburg |
Mag. Hartwig Kirner | Geschäftsführer Fairtrade Österreich |
Johannes Siferlinger | Head of Retail, Rituals |
Dipl.-BW (FH) Sabine Karls | Geschäftsführerin, HOFER KG |
Mag. (FH) Markus Chaloupka | Geschäftsführer, HOFER KG |
Mag. Sonja Holzschuh | Marketing Management, GfK |
Mag. Michael Nitsche | CEO Gallup |
Mag. Monika Wiltschnigg | CEO Tiffany & Co |
Dr. Andrea Schmoranzer-Jerabek | General Manager L'Oréal LUXE |
Dr. Alfred Schrott | Vorstand Marketing & Verkauf Manner |
Mag. Verena Polzer | Senior Analytic Consultant, A.C. Nielsen |
Dr. Michael Scheuch | Österreich Werbung |
Mag. Konrad Kreid | CEO Black Friday GmbH |
Dr. Ernst Gittenberger | KMU Forschung Austria |
Jan - Christoph Küster | Head of Marketing TQSR Holding und Development GmbH |
Frank Hensel | CEO REWE International |
Alexander Kunz | Managing Director Austria und Adriatics, Vizeum |
Mag. Marcela Atria | Selbstständige Mediaberaterin, atrium consulting |
Sebastian Knisch | Multichannel Program Manager IKEA Austria |
Mag. Alfred Eichblatt | CEO Hervis Sport- und Modegesellschaft mbH |
Mag. Martin Engelmann | CEO dm-Drogeriemarkt |
Ass. Prof. Dr. Kristina Petljak | Universität Zagreb |
Univ.-Prof. Dr. Sanda Renko | Universität Zagreb |
Mag. Werner Wutscher | CEO New Venture Scouting |
Mag. Sandra Kolleth | CEO Xerox Austria |
Dr. Karl Pall | Director Google Germany |
Sam Atterbury | Global eCommerce Manager, Red Bull GmbH |
Prof. Dr. Xu Lei | Donghua University |
Prof. Dr. Paulo Cesar de Mendonça Motta | PUC UniversityRio de Janeiro, Brasilien |
GF. Mag. Harald Gutschi | Unito Österreich (Otto, Quelle, Universal) |
Ass. Prof. Dr. Pascal Güntürkün | WU Wien |
VDir. Mag. Kerstin Neumayer | MERKUR |
Lotte Larsen | MIBMindberry, Gründerin und Geschäftsführerin |
Mag. Nina Bordet | Mindberry, Gründerin und Geschäftsführerin |
Susanne Franken | Senior Trade Marketing Manager Shavers, BIC |
Dipl.Kffr. Romy Fabian | Category Manager Germany & Austria, BIC |
Steven Kirn, Ph.D. | Leiter des David F. Miller Center for Retailing Eucation and Research; University of Florida (USA) |
Mag. Gertrude Suschko, MBA | Geschäftsführerin; Maresi |
Mag. Rudolf Trettenbrein | INVERTO Austria |
Dir. Mag. Alois Huber | SPAR Geschäftsführer |
DI Harald Flatscher | Head of Business Development; Payment Services Austria |
MMag. Rene Schweinzger | Produktmanager GS1 Sync; GS1 Austria |
Mag. Josef Siess | Vorstandsdirektor; Billa AG |
Mag. Markus Faschang | Geschäftsführer; L’oréal |
Mag. Raphael Murg | Group Product Manager; L‘oréal |
Mag. Peter Györffy | CEO and Founder; CONplementation |
Mag. Philipp Bodzenta | Director Public Affairs & Communication Central Europe; Coca Cola |
Marcello Veronesi | Country Manager Austria, Belgium & Luxembourg; Intimissimi |
Mag. Oliver Olschewski | Geschäftsführer; wogibtswas? |
Doc. dr. sc. Dario Dunković | Department of Trade & Commerce; University of Zagreb |
Mag. Markus Naumer | Manager Business and Product Development; Ingenico |
Josef Pretzl | Geschäftsführer; Thalia Buch&Medien GmbH |
Dir. Mag. Alois Huber | Geschäftsführer; SPAR |
Mag. Rudolf Trettenbrein | Geschäftsführer; INVERTO Austria |
Komm.-Rat Dkfm.Dr. Fritz Aichinger | WKO Wien |
Dr. Erika Bernardi-Glatz | Franchise Beratung |
Mag. Dr. Ferdinand Brenninkmejer | C&A |
Dipl. VW. Armin Burger | Hofer |
Prof. Dr. Anne T. Coughlan | Northwestern University |
Prok. Peter Damisch | GfK |
Dr. Gerhard Drexel | Spar |
KR Martin Essl | Baumaxx |
Mag. Martin Engelmann | dm |
Werner Gröbl | AK Wien |
Dr. Harald Glatz | AK Wien |
Peter Graf | Kleider Bauer |
Mag. Susanne Haimburger | Peek & Cloppenburg |
Dr. Ewald Judt | Pay Life |
Prof. Dr. John R. Kennedy | Western Business School |
Prof.Dr. Philip Kotler | Northwestern University |
Prof. Dr. Herbert Kotzab | Universität Bremen |
Prof. Dr. Peter Liebmann | Universität Graz |
Claudia Oszwald | H&M |
Mag. Tobias Schediwy | GfK |
Josef Zotter | Zotter Schokoladen Manufaktur GmbH |
Institute for Retailing & Data Science (RDS)