Katharina Binder-Krieglstein, Head of Marketing Research at Rewe International, held the final guest lecture of this semester’s expert talk series on “Price Monitoring in Grocery Retailing”.

The lecture focused on exciting topics around the relevance of pricing in retail, the influence of price on customer satisfaction as well as the interaction and measurability of price perception and price reality. In a very competitive environment, the systematic tracking of competitive prices is an important aspect of strategic planning as well as verification of strategy implementation.

We would like to thank Katharina Binder-Krieglstein for sharing her expertise with us and answering all our questions about price perception, price enforcement and the price monitoring process.

As this was the last expert talk of the semester we are looking forward to seeing everyone again for our expert talk series in the summer term 2022!