Blick in das LC Gebäude

Sarah Treweller, BSc (WU)

Sarah Treweller supports the Institute for Retailing & Marketing as a research assistant. She is currently enrolled in the WU’s bachelor’s program “Business, Economics and Social Sciences” and specialized herself in International Business and Consumer Research & Marketing Communications. Besides that, she studies psychology at the University of Vienna. During her exchange semester at The Hongkong University of Science and Technology, she discovered her passion for Chinese consumer behavior. Therefore she is writing her thesis about Luxury Marketing targeting Chinese Generation Z.