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News & Events

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Expert Dialog with Erika Ummenberger-Zierler

This week, we had the pleasure of welcoming Erika Ummenberger-Zierler, Head of the Competition Policy and Law Department at the Federal Ministry of Labour and Economy, to our guest lecture series…

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Start in the Summersemester with Sonnentor

We started the summer semester with Sonnentor. Johannes Gutmann, founder and owner of the company and sustainability pioneer, gave a fascinating talk about the roots of the company, the challenges of…

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Project presentation for Shan'shi

As Austrians are becoming bolder in their culinary tastes, Asian food is increasingly popular for at-home consumption. Against this backdrop, students on the Retail Marketing Consulting course were…

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The Future of Shopping Centers

According to Paul Douay, Director of Retail Operations Germany and Austria at Unibail-Rodamco-Westfield, the question of whether bricks-and-mortar retail has a future is the wrong one. It's more about…

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Expert talk with Susanne Vockenhuber, Louis Vuitton

Many thanks to Susanne Vockenhuber, Store Director at Louis Vuitton in Vienna, for her guest lecture on "Client Experience at Louis Vuitton – how to navigate the blessing and the curse of being the #1…

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Guest lecture on the strategic importance of pricing

Why is the 1.5-liter bottle of Coca-Cola regularly on promotion, but never the 500ml bottle? Why is sparkling wine advertised at a bargain price just before Christmas, but not coffee in the summer…

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Praxisdialog with ECR

ECR has been the cooperation platform for industry and retail for more than 25 years. Since the beginning there has been a close cooperation with our institute through the ECR Academic Partnership. It…

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Ethno-Food Project with Shan Shi

Long-distance travel and social media have given Austrians a taste for international dishes. Since we have all rediscovered our kitchens during Corona, the ethno-food trend is also booming in food…

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Praxisdialog kicks off the semester

What a start to the new Praxisdialog semester! Andreas Nentwich, once a student, doctoral student, and lecturer at WU and now CEO of Maresi, gave us an authentic insight into the challenges of FMCG…

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RARCS Conference in Lyon

Presenting our research projects at RARCS 2023 - Recent Advances in Retailing and Consumer Science Conference – in Lyon. We very much enjoyed the lively discussions with colleagues from all around the…