Research is a key part of WU's academic identity and a prerequisite for research-based teaching. In their work, WU’s researchers focus not only on business and economics, law, and socioeconomics, but also on the socially, ecologically, and culturally relevant questions we as a society are faced with today.
English as a business lingua franca: from the chatroom to the boardroom
As businesses in German-speaking countries become increasingly international, the topic of English as a lingua franca is also attracting ever more attention. Changing the corporate language is more difficult, and more complex, than it might seem. Miya Komori-Glatz of the Institute for English Business Communication studies English as a lingua franca in multicultural teamwork and the implications of introducing a foreign language in the workplace. Her research reveals that the change to English is not easy, but it opens a window on the world.