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Univ.-Prof. Dr. Markus A. Höllerer

Markus Höllerer

Building D2, Entrance B, Level 1, Room 1.322

+43/1/31336 - 4249

Biographical Sketch

Markus Höllerer is Full Professor in the Department of Management and Head of the Institute for Public Management and Governance at WU Vienna University of Economics and Business. In addition, he is affiliated with the Research Institute for Urban Management and Governance at WU Vienna, and also holds a position as Full Professor in Organization Theory at UNSW Business School, Sydney.

With an educational background in business administration and philosophy, Markus Höllerer received his PhD (Dr.rer.soc.oec., 2010) and venia docendi (Habilitation, 2013) from WU Vienna. Prior to returning to Austria in 2014, he worked full-time at UNSW Sydney for several years, and has been a visiting scholar at institutions such as Stanford University, Harvard University, the University of Alberta, and Copenhagen Business School.

His academic work and research has been published in scholarly outlets such as Academy of Management Annals, Academy of Management Discoveries, Academy of Management Journal, Academy of Management Review, International Public Management Journal, Journal of Management Studies, Organization Science, Organization Studies, Public Administration, Research in the Sociology of Organizations, Strategic Organization, and Urban Studies, as well as in books and edited volumes.

Markus Höllerer currently serves as an editorial board member and ad hoc reviewer for a number of leading academic journals, and regularly leads the organizing of international academic conferences and workshops. He is the current President of the European Group for Organizational Studies (EGOS).

Research Interests

Markus Höllerer's work is focused on the study of institutions, meaning, and novel forms of organization and governance. His research interests include, among others, issues of collaborative governance at the interface of private sector, public administration, and civil society, the global dissemination and local adaptation of bundles of management ideas, and various forms of institutional pluralism and complexity. Recent studies engage with institutional arrangements as multimodal accomplishments and related methodology.

Organizational institutionalism; public management and governance; collaborative governance; urban governance; institutional complexity; theorization; translation; glocalization; management knowledge; corporate social responsibility; organizational resilience; visuality; multimodality.


Markus Höllerer teaches across a diverse range of subject areas, including public management and governance, organization theory, innovation and organizational change, strategic management and control, management accounting, and corporate sustainability. Over the years, he has coordinated and taught at undergraduate, graduate, and executive level in both German and English languages.

Courses Taught in Summer Term 2019

Masterarbeit Defensio

Neue Modelle der Organisation und Governance


Public Governance: Konzepte und Theorien der Steuerung öffentlicher und Nonprofit Organisationen

Research Seminar

Research Seminar - Public Management und Organization Studies

Research Projects and Publications

A comprehensive list of research projects Markus Höllerer is involved in as well as a list of his publications can be found in the FIDES documentation.

Selected publications are listed below:

  1. Meyer, Renate E. & Markus A. Höllerer (2010): Meaning structures in a contested issue field: A topographic map of shareholder value in Austria. Academy of Management Journal 53/6, 1241-1262. [pdf]

  2. Höllerer, Markus A. (2013): From taken-for-granted to explicit commitment: The rise of CSR in a corporatist country. Journal of Management Studies 50/4, 573-606. [pdf]

  3. Meyer, Renate E., Markus A. Höllerer, Dennis Jancsary, & Theo van Leeuwen (2013): The visual dimension in organizing, organization, and organization research: Core ideas, current developments, and promising avenues. Academy of Management Annals 7, 487-553. [pdf]

  4. Höllerer, Markus A., Dennis Jancsary, Renate E. Meyer, & Oliver Vettori (2013): Imageries of corporate social responsibility: Visual recontextualization and field-level meaning. Research in the Sociology of Organizations 39/B, 139-174. [pdf]

  5. Drori, Gili S., Markus A. Höllerer, & Peter Walgenbach (Eds.) (2014): Global themes and local variations in organization and management: Perspectives on glocalization. New York: Routledge. [link]

  6. Meyer, Renate E., Isabell Egger-Peitler, Markus A. Höllerer, & Gerhard Hammerschmid (2014): Of bureaucrats and passionate public managers: Institutional logics, executive identities, and public service motivation. Public Administration 92/4, 861-885. [pdf]

  7. Meyer, Renate E. & Markus A. Höllerer (2014): Does institutional theory need redirecting? Journal of Management Studies 51/7, 1221-1233. [pdf]