This course is either designed as a Garage course or a business project for a leading international corporation.
Garage: students will learn to implement instruments and methods that help in discovering, evaluating and realising business ideas. Inter-disciplinary teams consisting of students from diverse fields allow - similar to real start-up situations - various perspectives, skills and competencies to shape the business idea and implementation.
Business project: students will have to apply their theoretical insights and conduct in-depth market, industry and company analyses. Based on their insights and the given problem of the partner firm, the students have to generate viable solutions and alternative business scenarios which the partner firm can actively pursue and implement.