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Marketing Spring Program

The Marketing Spring Program will take place from May 18 until May 29, 2020, and builds on the faculty's expertise of WU Vienna and IMC University of Applied Sciences Krems. For two weeks a group of international bachelor students, from WU, IMC and their international partner institutions, will jointly attend this intensive short program and work together on a real-world tourism marketing project. During week one students will be in Vienna, while in week two the program takes place in Krems.

The program was developed especially for bachelor students, who often cannot spend a full semester abroad. It also includes social and cultural activities in Vienna and Krems with the aim of offering both a high quality academic and intercultural experience for the participants.

Academic Program

The academic program will be taught by a team consisting of lecturers from WU and IMC.

The program builds on a combination of interactive lectures, class discussions, group project (field study), computer exercises, student presentations, and visits/excursions to selected tourism companies.

Social program

The program includes sightseeing & cultural activities, ranging from a city tour to a vine tavern visit (Heuriger), as well as social events. The aim is to give visiting students a taste of Austrian and European culture while providing opportunities for networking and socializing.