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WU to launch English-taught Bachelor’s Program in Business and Economics

Vi­enna Uni­versity of Eco­nom­ics and Busi­ness (WU) con­tin­ues to pur­sue its suc­cess­ful in­ter­na­tion­al­iz­a­tion strategy and will be of­fer­ing a Bach­elor’s Pro­gram in Busi­ness and Eco­nom­ics taught entirely in Eng­lish start­ing in the fall of 2018.

In­ter­na­tional ori­ent­a­tion and main­tain­ing a strong in­ter­na­tional net­work have been guid­ing prin­ciples in WU’s devel­op­ment since its found­ing in 1898. In 1990, WU was one of the first uni­versit­ies in Aus­tria to set up a com­mis­sion for in­ter­na­tional con­tacts and part­ner­ships and an In­ter­na­tional Of­fice for stu­dent mobil­ity. Fur­ther steps in­cluded ex­pand­ing its net­work of part­ner uni­versit­ies, up to a total of 220 today, in­ter­na­tional ac­cred­it­a­tions, par­ti­cip­a­tion in in­ter­na­tional rank­ings, devel­op­ing and ex­pand­ing a port­fo­lio of Eng­lish-taught courses and mas­ter’s pro­grams, and most re­cently, the es­tab­lish­ment of the Eng­lish-taught Bach­elor’s Pro­gram in Busi­ness and Eco­nom­ics. This new pro­gram is sched­uled to start in the fall of 2018 and will be offered in ad­di­tion to WU’s two Ger­man-lan­guage bach­elor’s pro­grams, Busi­ness, Eco­nom­ics and So­cial Sciences and Busi­ness Law. “WU is an in­nov­at­ive, open-­minded uni­versity with in­ter­na­tional flair and a wel­com­ing at­mo­sphere for our stu­dents, who hail from over 110 dif­fer­ent coun­tries. The es­tab­lish­ment of an Eng­lish-lan­guage bach­elor’s pro­gram seemed to us to be the next lo­gical step in our in­ter­na­tion­al­iz­a­tion strategy,” says WU Rector Edel­traud Hanap­pi-Eg­ger.

Busi­ness and eco­nom­ics in a global con­text

The Eng­lish-taught Bach­elor’s Pro­gram in Busi­ness and Eco­nom­ics is aimed espe­cially at in­ter­na­tional stu­dents. The six-semester pro­gram provides stu­dents with a broad, in­ter­dis­cip­lin­ary edu­ca­tion in busi­ness and eco­nom­ics in a global con­text. Stu­dents gain scien­tific­ally well-­foun­ded know­ledge and skills which pre­pare them to face the chal­lenges of today’s economy and busi­ness world. After the in­tro­duct­ory phase, fo­cus­ing on cur­rent top­ics and solu­tions to prob­lems faced by the global economy (e.g. in courses like “Con­tem­por­ary Chal­lenges in Busi­ness and Eco­nom­ics”), fur­ther courses im­part more ad­vanced ex­pert­ise in the field as well as im­port­ant in­ter­dis­cip­lin­ary skills like data ana­lysis and ana­lyt­ical think­ing. The early stages of the Eng­lish-taught pro­gram fo­cus strongly on un­der­stand­ing and re­cog­niz­ing the com­plex­ity of in­ter­con­nec­ted is­sues in a broader busi­ness and eco­nomic con­text. The second part of the Busi­ness and Eco­nom­ics pro­gram of­fers stu­dents a num­ber of op­por­tun­it­ies to spe­cial­ize and cus­tom­ize their edu­ca­tion to meet their in­di­vidual in­terests. Stu­dents can also opt to com­plete a semester abroad or an in­ter­na­tional in­tern­ship for credit. Gradu­ates are very well pre­pared to work for mul­tina­tional com­pan­ies or con­tinue their aca­demic ca­reer with a mas­ter’s pro­gram at WU or any other in­ter­na­tion­ally renowned uni­versity.

In­ter­na­tional stu­dents wel­come

With this pro­gram aimed at in­ter­na­tional stu­dents, WU is strength­en­ing its in­ter­na­tional pos­i­tion and in­creas­ing its vis­ib­il­ity bey­ond Aus­tria’s bor­ders. “Ul­timately, with this pro­gram, WU is also sup­port­ing Vi­enna’s repu­ta­tion as a busi­ness loca­tion and the repu­ta­tion of Aus­tria’s uni­versity land­scape as a whole,” ex­plains Rector Hanap­pi-Eg­ger, and con­tin­ues, “In this con­text, it would be help­ful if we could re­move some of the com­pet­it­ive dis­ad­vant­ages that Aus­trian uni­versit­ies are faced with.” Cur­rently, it is a dif­fi­cult and time-­con­sum­ing pro­cess for stu­dents from non-EU coun­tries to or­gan­ize the ne­ces­sary visas and res­id­ence per­mits re­quired to study in Aus­tria. “This of course means that many out­stand­ing stu­dents choose to get their de­gree in a coun­try that is more ser­vice ori­ented to­wards stu­dents. Aus­tria has room for im­prove­ment in this area. If we want to keep up with the world’s top uni­versit­ies, we will have to work on re­du­cing the num­ber of bur­eau­cratic hurdles placed in stu­dents’ way. It’s up to the gov­ern­ment to make these changes.”

Se­lect­ive ad­mis­sions pro­ced­ure for 120 places

As the Eng­lish-taught Bach­elor’s Pro­gram in Busi­ness and Eco­nom­ics is an eco­nomic sciences pro­gram, a se­lect­ive ad­mis­sions pro­ced­ure ap­plies un­der Aus­trian law. A total of 120 places will be avail­able for the pro­gram’s first co­hort, start­ing in the fall of 2018. Po­ten­tial stu­dents can ap­ply on­line from March 1 until May 15, 2018. All ap­plic­ants who up­load a let­ter of mo­tiv­a­tion and proof of suf­fi­cient Eng­lish skills are eli­gible to take the en­trance exam, sched­uled for July 10. An en­trance exam is held only if the num­ber of ap­plic­ants ex­ceeds the num­ber of avail­able places.  

Fur­ther in­form­a­tion on the Bach­elor’s Pro­gram in Busi­ness and Eco­nom­ics

Cor­ne­lia Moll
Press Re­la­tions Of­ficer
Tel: + 43-1-31336-4977
Email: cor­ne­

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