Archive of News WURSS

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"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about trust in different information sources here and take part in our…

Workshop "Ownership Reloaded"

On the 3rd and 4th July 2023, our team hosted an interdisciplinary workshop on ownership research at the WU Vienna University of Economics and Business together with Joann Peck (University of…

Innovative Teaching Award 2023 for Monika Koller, Barbara Hartl and Renato Regis

Although it is still summer break, the start of the new semester is approaching fast. We are happy to announce that our SBWL students can look forward to another award winning course offered by mcore.…

Registration starts soon!

Registration for the course “Access to Specialization: Marketing and Consumer Research“ is open from  August 23rd, 14:00 until August 28th, 2023 via LPIS. After a successful registration, the…

New paper by Monika Koller and her co-authors on actively smelling products

Have you ever been wondering how consumers actively engage their senses during shopping? Monika Koller together with a team of international and interdisciplinary co-authors had a closer look at the…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about values here and take part in our currently running survey: What is…

Welcome to the team!

A big welcome to our latest addition to the team. Till Bieg has joined us as our new Teaching and Research Associate. We are very happy to have him!

Article on Vulnerable Consumers in Marketing Letters by Monika Koller

Together with an international and interdisciplinary team of co-authors, Monika Koller published an article on vulnerable consumers in the June 2023 issue of Marketing Letters. In their article, the…

New Publication by Monika Koller in Frontiers in Human Neuroscience

Are you interested to learn more about “The value of consumer neuroscience research for contemporary marketing knowledge”? If so, check out a recent publication by Monika Koller and Katrin Haidinger.…