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Pascal Güntürkün

Assist.Prof. Dr. Baris Pascal Güntürkün

Baris Pascal Güntürkün

Assistant Professor

Pascal Güntürkün received his doctoral degree from the Ruhr-University of Bochum in Germany and joined the Vienna University of Economics and Business as an Assistant Professor of Marketing (tenure-track) in 2016.

In his research, Pascal focuses on questions located at the intersection of consumer behavior and relationship management. He is particularly interested in how consumers establish relationships with businesses and how enabling customer participation in the creation of products and services (coproduction) affects the development of different types of customer-company relationships. In his recent work, Pascal is very interested in how we can better motivate individuals and organizations to engage in prosocial behavior such as charitable giving, social sharing, and sustainability. In his research projects, Pascal often exchanges and collaborates with organizations from the for- and non-profit sector (e.g., IKEA, Red Cross).

His work has been published in top-tier academic journals, such as the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Service Research, and received several national and international awards (e.g., best in conference award at the 2014 Winter AMA Conference; several dissertation awards). For his research projects, he has received funding from institutions in Germany and Austria.

Research Interests

Selected Publications

Teaching (courses in 2019-2020)

Selected Awards