Alexandra is supporting the SIMC program management in marketing and is responsible for the creation, implementation, and analysis of marketing activities.

Alexandra has worked for several years as a global marketing communication project manager at a German OEM in the automotive industry and in higher education as a lecturer in Learning & Self-Organization Methods. To enhance her practical experience, Alexandra joined WU Vienna in 2021 to pursue her MSc in Marketing.

Alexandra believes that great holistic marketing generates value for the target groups by creating relevant, enjoyable, and tailored content. She therefore not only loves to engage with persons with different foci & roots to refine her understanding but also utilizes market data to improve her work.

Contact

alexandra.schneider@wu.ac.at