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Tatiana Karpukhina

Tatiana Karpukhina is a Teaching and Research Associate and a PhD student at the Institute of Marketing Management. She holds a Master's degree in Marketing from Vienna University of Economics and Business (WU Vienna) and Bachelor’s degree from International Business School (IBS Plekhanov) in Plekhanov Russian University of Economics.

Before joining the team Tatiana gained two-year working experience in the restaurant industry in Moscow, worked as a researcher at GfK-Russia, Consumer Panel Department, and as a junior digital consultant in Global Social Media Intelligence team at GfK- Austria.

For her master thesis project focusing on adoption of insect food by the western customers Tatiana was awarded with the “Marketmind Best Thesis Award 2016”.   

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