Sally Bitterl is a research and teaching assistant at the Institute for Marketing Management, WU Vienna. After her graduation in Psychology from the University of Vienna with specializations in work and organizational psychology as well as research and evaluation methods, she worked as research associate at the ÖAPG (Austrian Academy for Preventive Medicine and Health Communications) from 2009 - 2012. Currently she is doing research on the psychological and behavioural effects of participating in crowdfunding. Her main research and teaching interests include consumer behavior, user innovation and marketing research methods.
When consumers become project backers: The psychological consequences of participation in crowdfunding. International Journal of Research in Marketing, 35 (4), 673-685, 2018 (with M. Schreier).