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Johanna Palcu

Johanna Palcu is an Assistant Professor at the Institute for Marketing Management, WU Vienna.

In September 2018 she obtained her PhD in Psychology from the Applied Social Psychology and Consumer Research Lab, University of Vienna, Austria. Her thesis focused on the influence of nonverbal social Information on consumer behavior.

Her research and teaching interests are focused on bridging research on the basic cognitive processes of information processing (visual attention, implicit information processing, self- regulation) and consumer behavior. In her empirical work, she concentrates on the application of alternative methods for measuring the visual, cognitive and affective processes that underlie consumer behavior such as eyetracking.