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Dieter Scharitzer

Dieter Scharitzer is Assistant Professor and Senior Lecturer at the Institute for Marketing Management, Department of Marketing, WU Vienna.

Moreover, he is the academic director of several Certificate Programs of the WU Executive Academy, which are designed for academics and non-academics with work experience and strong interest in the relevant fields of marketing, communication and sales, market research and tourist and event management:

Academic Director - WU Executive Academy

  • Universitätslehrgang Marketing & Sales (vorm. Werbung & Verkauf)

  • Universitätslehrgang Tourismus- und Eventmanagement

  • Universitätsstudium Diplom Betriebswirtin WU

  • Zertifikatskurs “Employer Brand Manager/in” (attraktive Arbeitgebermarken)

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His teaching and research interests are focused on topics such as strategic marketing planning and product management, service management, branding and communication, market research, service quality, and customer and employee satisfaction in various fields of profit, non-profit and public service sectors.

He has proven his excellence as an applied researcher, teacher and consultant by a broad range of different activities such as lectures, workshops and joint projects with practitioners on core topics in marketing.

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In the News:

“Die Zukunft des Handels” - Dieter Scharitzer im MitarbeiterInen-Magazin von Peek & Cloppenburg über das Erlebnis Handel, den Wert der Verkäufers und die Zukunftsperspektiven im stationären Einzelhandel

“Attraktive Arbeitgeber” - Dieter Scharitzer im Handelsmagazin CASH über Studienergebnisse zur Arbeitgeberattraktivität und Employer Branding im Handel