Institute for
Marketing ManagementMenu
Read out

Team

Core Team

Schreier Martin

Martin Schreier

Professor and Head of Insti­tute

E-Mail: martin.schreier@wu.ac.at 

phone: +43-1-31336-4609

Ulrike Kaiser

Ulrike Kaiser

Associate Professor

E-Mail: ulrike.kaiser@wu.ac.at 

phone: +43-1-31336-4345

Claudia Klausegger

Claudia Klausegger

Assistant Professor and Deputy Head of Institute

E-Mail: claudia.klausegger@wu.ac.at 

phone: +43-1-31336-4400

Dieter Scharitzer

Dieter Scharitzer

Assistant Professor

E-Mail: dieter.scharitzer@wu.ac.at 

phone: +43-1-31336-4964

Johanna Palcu

Johanna Palcu

Assistant Professor

E-Mail: johanna.palcu@wu.ac.at

phone: +43-1-31336-5295

Sally Bitterl

Sally Bitterl

Teaching and Research Associate

E-Mail: sally.bitterl@wu.ac.at 

phone: +43-1-31336-4625

Isabel Eichinger

Isabel Eichinger

Teaching and Research Associate

E-Mail: isabel.eichinger@wu.ac.at 

phone: +43-1-31336-4624

Tatiana Karpukhina

Tatiana Karpukhina

Re­search and Teach­ing Associate

E-Mail: tatiana.karpukhina@wu.ac.at

phone: +43-1-31336-5194

Sandra Tichy

Sandra Tichy

Office

E-Mail: sandra.tichy@wu.ac.at 

phone: +43-1-31336-4609

Christian Spadt

Christian Spadt

Office

E-Mail: christian.spadt@wu.ac.at 

phone: +43-1-31336-4184

Adjuncts

Fritz Scheuch

Fritz Scheuch

Emeritus Professor

E-Mail: fritz.scheuch@wu.ac.at

Rainer Hasenauer

Rainer Hasenauer

Honorary Professor

E-Mail: rh@hitec.at

Ewald Judt

Ewald Judt

Honorary Professor

E-Mail: ewald.judt@wu.ac.at 

Wolfgang Schildorfer

Wolfgang Schildorfer

Senior Researcher

E-Mail: wolfgang.schildorfer@hitec.at

Marion Poetz

Marion Poetz

Visiting Professor

E-Mail: mp.ino@cbs.dk

Emanuela Prandelli

Emanuela Prandelli

Visiting Professor

E-Mail: emanuela.prandelli@sdabocconi.it

Bernd Hartweger

Bernd Hartweger

Lecturer

E-Mail: bernd.hartweger@wu.ac.at

Alexander Zauner

Alexander Zauner

Lecturer

E-Mail: alexander.zauner@wu.ac.at

Reinhard Zuba

Reinhard Zuba

Lecturer

E-Mail: reinhardzuba@gmail.com

Former Staff (since 2012)

Teaching and Research Assistants

Ekaterina Novikova

Ekaterina Novikova

Teaching Assistant

E-Mail: ekaterina.novikova@wu.ac.at

Linda Sinn

Linda Sinn

Project Assistant

Former Teaching Assistants (since 2012)