Learn the Craft of Marketing and become a constructive problem-solver
In our teaching, we aim to disseminate the latest theories of marketing with high practical impact at the highest quality. We are dedicated to offering an optimal blend of theory and practice and to bringing real-world matters into the classroom, preparing our students for outstanding careers in marketing and marketing-related positions.
Our core product in the bachelor’s program is the specialization (SBWL) Marketing (in German). On a department level, we also offer the Master of Science (MSc) in Marketing (in English). In addition, we teach in the PhD program and contribute to the postgraduate education of WU’s Executive Academy.