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Institute for Marketing ManagementRSS

The In­sti­tute for Mar­ket­ing Man­age­ment aims to be an im­port­ant hub in the gen­er­a­tion and dis­sem­in­a­tion of new mar­ket­ing know­ledge. In both our re­search and teach­ing we seek to achieve an op­timal bal­ance between aca­demic rigor and rel­ev­ance and act­ively pur­sue ex­change and col­lab­or­a­tion with mar­ket­ing ex­perts and prac­ti­tion­ers.

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Research Talk by Cait Lamberton, University of Pittsburgh (US)

We were lucky to have Cait Lam­ber­ton from Uni­versity of Pitt­s­burgh in our Sem­inar Ser­ies. Cait offered us in­sights from her re­cent re­search on joint eth­ical de­cison mak­ing in dy­ads (i.e., pairs of...

Guest Speakers from Austrian Airlines (MSc Marketing): On Viennese Waltz and Marketing

What does Vi­en­nese Waltz has to do with Mar­ket­ing? A lot, it ap­pears, when it comes to Aus­trian Air­lines. Think of your last board­ing ex­per­i­ence on an Aus­trian Air­lines flight. Even if you are still...

Research Talk by Marco Bertini, ESADE, Barcelona (ES)

Marco Bertini from ESADE in Bar­celona held a talk on con­sumer re­act­ance to con­di­tional dis­counts as part of our De­part­ment’s Re­search Sem­inar Ser­ies. The presen­ted re­search sug­gests that dis­counts...

“Smart Segmentation”: Guest Speakers from marketmind (MSc Marketing)

How can mar­keters ef­fect­ively use “smart seg­ment­a­tion” tech­niques to more ef­fect­ively tar­get and com­mu­nic­ate with their cus­tomer seg­ments? Daniel Win­zer and Nikolaus Zottl from mar­ket­mind dis­cussed...

Forschen für die Smarte Stadt: Netzwerktreffen Jubiläumsfonds der Stadt Wien

Seit 2015 arbeiten Isa­bel Eich­inger (MM) und Monika Koller (m.core) an ihrem Pro­jekt „Lebensqualität in der Smart City Wien: Em­powered Cit­izens“, welches vom Ju­biläums­fonds der Stadt Wien gefördert...

Henkel Beauty Care Cosmetics Austria zu Gast im Kurs „Product-Management I“

Zum Ab­schluss des Kur­ses „Pro­duct-­Man­age­ment I“ der Spez­i­el­len Mar­ket­ing präsen­tier­ten acht Grup­pen die Ergeb­n­isse ihrer Markt- und Wettbe­w­erb­san­a­lysen zum öster­reichis­chen Markt für Haarstyl­ing...