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Institute for Marketing ManagementRSS

The Institute for Marketing Management aims to be an important hub in the generation and dissemination of new marketing knowledge. In both our research and teaching we seek to achieve an optimal balance between academic rigor and relevance and actively pursue exchange and collaboration with marketing experts and practitioners.

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Martin Schreier erhält WU Best Paper Award 2018

Mit den WU Best Paper Awards des Jubiläumsfonds der Stadt Wien werden die besten wissenschaftlichen WU-Publikationen des Jahres ausgezeichnet. Der WU Best Paper Award 2018 in der Kategorie „Arbeiten...

Research Talk by Bernd Schmitt, Columbia Business School (US)

Bernd Schmitt, the Robert D. Calkins Professor of International Business at Columbia Business School (USA), presented in our Research Seminar Series his work about “Consumer Experiences in the Future:...

SS 2019: Interesse an der Speziellen Marketing?

Am 13. Dezember 2018 wurde die Spezielle Marketing im Rahmen der ÖH SBWL Messe im LC-Forum vorgestellt. All jene, die nicht dabei sein konnten, finden hier die Präsentation mit allen relevanten...

Research Talk by Amna Kirmani, University of Maryland (US)

In our Research Seminar Series on December 13, 2018, Amna Kirmani presented her research on consequences of an organization’s polarizing corporate social responsibility. Amna is the Ralph J. Tyser...

WU Research Group Meeting with Chris Janiszewski (University of Florida)

Chris Janiszewski from University of Florida spent two days at our Institute, funded by the WU Research Meeting grant. During his visit, we discussed our joint work-in-progress. In addition, Chris...

Online Marktplatz für Dienstleister: ProntoPro

Wie man einen Online Marktplatz für Dienstleister aufbaut erfuhren Studierende der LV Digital Marketing beim Vortrag von Richard Pölderl, Leiter Internationales Wachstum, ProntoPro GmbH. Die...