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Institute for Marketing ManagementRSS

The Institute for Marketing Management aims to be an important hub in the generation and dissemination of new marketing knowledge. In both our research and teaching we seek to achieve an optimal balance between academic rigor and relevance and actively pursue exchange and collaboration with marketing experts and practitioners.

Research in Pictures

Self-customized products can boost your performance

Reference: Kaiser, Ulrike, Schreier, Martin, and Chris Janizsewski (2017). The self-expressive customization of a product can improve performance. Journal of Marketing Research, 54 (October): 816-831. (link)

Research Talk by Carl Mela, Duke University (US)

To kick off this semester’s Research Seminar Series, the Marketing Department hosted Carl Mela, T. Austin Finch Foundation Professor of Marketing at Duke University. During his visit, Prof. Mela…

Willkommen in der SBWL Marketing!

Wir begrüßen die Studierenden der Class of WS 2019/2020 ganz herzlich und freuen uns auf zwei spannende gemeinsame Semester!

Campus WU - the perfect venue for the Vienna Orienteering Challenge

On 1 September the WU campus was the competition area for the final stage of the Vienna Orienteering Challenge, an international multi-day sport event, organized by MSc Marketing student Erik…

Interesse an der Speziellen Marketing?

Für all jene, die noch auf der Suche nach einer SBWL sind, hier finden sie die Präsentation mit allen relevanten Informationen (u.a. Anmeldung, Antrittsvoraussetzungen, Prüfungsstoff) zum Download. …

Research Talk by Tammo Bijmolt, University Groningen (NL)

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

Familien im mumok

„Kunst ist fraglich, folglich gibt es eine“ (Ernst Caramelle) Am Montag den 24. Juni fand im mumok die Abschlusspräsentation unseres Marketing Consulting Kurses (Kurs V) statt. Unter Anwesenheit der…