Institute for
Marketing ManagementMenu
Read out

Institute for Marketing ManagementRSS

The Institute for Marketing Management aims to be an important hub in the generation and dissemination of new marketing knowledge. In both our research and teaching we seek to achieve an optimal balance between academic rigor and relevance and actively pursue exchange and collaboration with marketing experts and practitioners.

Research in Pictures

Self-customized products can boost your performance

Reference: Kaiser, Ulrike, Schreier, Martin, and Chris Janizsewski (2017). The self-expressive customization of a product can improve performance. Journal of Marketing Research, 54 (October): 816-831. (link)

Stasa Grobelsek erhält für ihre Masterarbeit den Tourissimus-Preis

Der Tourissimus, der als "Der Oscar" für Ausbildungsinstitutionen im Bereich Tourismus in Österreich gilt, wurde am 11. April 2019 in Krems von der Österreichische Gesellschaft für angewandte…

Crash Course in Growth Hacking

Growth marketer Alper Kurt (The Ventury) introduced students of the MSc Marketing to the concept of growth hacking, a combination of creative (digital) marketing, data analytics, and software…

Henkel & das Managen von Marken

Das diesjährige Semesterprojekt im Bachelor-Kurs „Product Management I“ umfasste die Analyse des österreichischen Deo-Marktes basierend auf Sekundärdaten (Studien), durchgeführten Store-Checks im…

Research Seminar Series with Avi Goldfarb (University of Toronto)

In our Research Seminar Series on March 28, 2019, Avi Goldfarb provided us with an assessment of prediction in decision-making, starting with an overview of AI enriched with amusing examples and…

Research Seminar Series: Vladas Griskevicius (Univ. of Minnesota)

Starting with the basic question “what influences our decision making?”, Vladas Griskevicius presented an excerpt of his recent research on the power of social norms to influence behavior. Although…

Mit Kind und Kegel ins mumok: Evaluierung des Kinderaktionstages

Am vergangenen Sonntag, 10. März fand im mumok zum wiederholten Male der Kinderaktionstag statt. Bei Events wie dem Discodrawing, dem Instant Scratch Lab oder dem Bienenkino konnten Groß und Klein das…

News Archive

How to contact us

Are you looking for a specific team member?

D2, Entrance A, 1st floor
Welthandelsplatz 1
1020 Wien

Campus map

Opening hours during the semester


Wednesday afternoon by appointment only.

Opening hours during the holidays

 

Individual appointments by e-mail.