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Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

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News

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New paper in Frontiers in Psychology by Monika Koller

Together with Isabella Rinklin, Marco Hubert und Peter Kenning, Monika Koller published a paper entitled: Visual Attention to Novel Products – Cross-Cultural Insights From Physiological Data in…

Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about apps and personal data here and take part in our currently running…

SBWL

Registration starts soon!

Registration (eVVZ) for the course “Access to Specialization: Marketing and Consumer Research“ is open from August 24th, 14:00 until August 28th, 2022. After a successful registration the application…

Marketing Insights - Praxisdialog und Videos
Die Vortragsreihe "Marketing Insights - Praxisdialog" und unsere Interviewreihe „Marketing Insights Videos“ bieten Wissen von und im Dialog mit der Praxis.
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Im Fokus - mitmachen und nachlesen
Unsere Forschungsreihe "Im Fokus" geht kurz und bündig aktuellen Fragen auf den Grund. Wie denken Sie über Themen? Wie denken andere? Machen Sie mit, finden Sie es heraus und lesen Sie nach.
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Testimonials
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