Institute for Marketing & Consumer ResearchRSS

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Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

A click on our team photo leads to our image film.


SBWL Marketing and Consumer Research

Registration starts soon!

Registration (eVVZ) for the course “Access to Specialization: Marketing and Consumer Research“ is open from January 26th, 14:00 until January 29th, 2023. After a successful registration the…

Students in the classroom listening to Professor Hartl

Final presentations in course 4

On Wednesday it was time for the final presentations in our course 4 “Marketing and Consumer Research Project”! Throughout the entire semester, our students examined the question “What will we be…

Semester break

Happy semester break!

As another successful semester has come to an end, we wish you all relaxing days. We hope you have the opportunity to recharge and look forward to seeing you again in the summer semester 2023!

Marketing Insights - Praxisdialog und Videos
Die Vortragsreihe "Marketing Insights - Praxisdialog" und unsere Interviewreihe „Marketing Insights Videos“ bieten Wissen von und im Dialog mit der Praxis.
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Im Fokus - mitmachen und nachlesen
Unsere Forschungsreihe "Im Fokus" geht kurz und bündig aktuellen Fragen auf den Grund. Wie denken Sie über Themen? Wie denken andere? Machen Sie mit, finden Sie es heraus und lesen Sie nach.
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