Bachelor Thesis Topics

Sila Ada

• Impact of Advertising Environment on Advertising Performance

• Impact of Clutter on User Experience (Observational Data Set combined with Web Survey)

• Impact of Clutter on User Experience (Web Experiment)

 

Nils Wlömert

• The Influence of On-Demand Music Streaming Services on online Piracy

• The Influence of On-Demand Music Streaming Services on Music Industry Revenue

• The Impact of Playlists on Demand - an Analysis of Music Streaming Data

• Identifizierung von Influencern zur Vermarktung von Besuchermessen am Beispiel der Vienna Comic Con 2018

• The Impact of the YouTube-MP3 Shutdown on Music Sales and Piracy

• The Impact of the Extratorrent Shutdown on Movie Sales and Piracy

• The Effect of On-Demand Music Streaming Services on Music Purchases and Piracy

• The Effect of On-Demand Movie Streaming Services on Movie Purchases and Piracy

 

Nils Wlömert & Nadine Schröder

• Wie wirken sich gamifizierte Werbeinhalte, im Vergleich zu klassischer Bannerwerbung, auf die Halbwertszeit im Gedächtnis der Konsumenten aus?

 

Nils Wlömert & Daniel Winkler

• Diversification of homoginization? How country-characteristics moderate the diversity of music consumption on streaming services

• Survival of the coolest? Investigating the drivers of a song´s survival on streaming playlists?

• Associations between COVID-19 and music consumption behavior

• The end of U.S. Global pop dominance? Investigating the drivers of consumer preferences for global vs. locals artists

• Coming in from cold, determinants of playlist inclusion

 

Nils Wlömert & Christian Hotz-Behofsits

• Towards Perfection - Learning to play a game with inclomplete Information

 

Christian Hotz-Behofsits

• Micro, Macro & Mega Influencer - Ein reiner Größenunterschied?

• Ein Emoji sagt mehr als tausend Worte

• Dynamic Factor Analysis for Marketing Analytics using Social Media data

• Clustering Music Artists for Marketing Analytics

• Exploiting Latent Topic of Music Songs for a robust Artist Clustering

 

Sila Ada

• Measuring Similarity and Quality of Publishers at a Private Ad Exchange

• Data Management Platforms for Data-Driven Advertising

• The Fortune 500 companies & Social Media Marketing

• A Guideline for Effective Social Media Marketing in Online Sports Betting (topic developed by author)

• Social Media Activity Impact on Commercial and Luxury Fashion Brands’ Website Traffic: Evidence from Facebook (topic developed by author)

• Viewability as a new Online Advertising KPI

• Impact of Ad Clutter on Ad Performance

• Is Contextual Advertising Getting Predominant Again?

• Detection and Prevention of Online Fraudulent Traffic

• Impact of Ad Clutter on Publishers’ Revenue

• Impact of Advertising Environment on Advertising Performance

• Impact of Ad Clutter on Branding Metrics

Björn Hoppe

• Interest-based Advertising vs.Placement-targeted Advertising on Google (Topic developed by author)

• Effects of Intrusiveness in Facebook Advertisements on Ad Performance

Nils Wlömert

• Treiber der Sharing-Bereitschaft

• Promotion or Cannibalization? The Influence of On-Demand Video Streaming on Music Sales

• Der Einfluss der Digitalisierung auf die Vermarktung von Musikprodukten – eine kritische Analyse der empirischen Literatur

• Eine strategische Analyse digitaler Geschäftsmodelle in der MedienbrancheDer Einfluss von Electronic Word-of-Mouth auf den Markterfolg von MedienproduktenFluch oder Segen? - "Free" als Geschäftsmodell in der Musikindustrie

• Antecedents and Consequences of Human Brand Value

• The Influence of On-Demand Music Streaming Services on Online Piracy

• Predicting Human Brand Sales from Social Media Data

• Von Superstars zum Long-Tail? Eine empirische Analyse der Musiknachfrage über Download- und Streaming- Services

• Der Einfluss von sozialen Netzwerken auf die Vermarktung von Kinofilmen

Christian Hotz-Behofsits

• Erfolgsfaktoren von Meinungsmachern auf Online-Videoplattformen

• Erlösmodelle von Meinungsmachernauf Online-Videoplattformen

• Everyone is an Influencer, so does size really matter?

• Is there a Football God? - Predicting Association Football Game Outcomes

• Der Erfolg der Influencer - Eine Gratwanderung zwischen Abonnenten-Gewinn, -Erhaltung und -Abwanderung

• Identifying the success drivers of social media postings

• Performance of influencer postings - opinions, correct labeled and camouflaged advertisements

• Die Auswirkungen von ungewollt humorvollen und werblichen Social-Media Beiträgen auf die Resonanz der Abonnenten

• Information Sources for Music Similarity Metrics – Stated Genre vs. Observed Consumption

Christina Uhl

• An Evaluation of Display Advertising Viewability Programs

• The Incentives of Advertisers and Publishers in the Scope of Display Advertising Viewability

• An Evaluation of the 50/1 Viewability Rate Targeting Option

• Messung der Effektivität von Online-Display-Werbung: Eine Gegenüberstellung von Theorie und Praxis

• Audience Segmentation and Machine Learning - A Practical Approach to Collaborative Filtering Online

• The Machine Learning Hype and Online Spending Prediction - Comparison of Supervised Learners using Clickstream Data

• Machine Learning Approaches in Digital Marketing: Predicting Consumer Spending Based on Browsing Behaviour

• Predicting Buying Behavior: A Machine learning Approach