Bachelor Thesis Topics

Christina Uhl

• Display ad viewability and ad formats

 

Nadia Abou Nabout, Uğurcan Dündar

• Data analysis and machine learning application to a bank's telemarketing campaign


 

Nils Wlömert

• The Influence of On-Demand Music Streaming Services on online Piracy

• The Influence of On-Demand Music Streaming Services on Music Industry Revenue

• The Impact of Playlists on Demand - an Analysis of Music Streaming Data

• Identifizierung von Influencern zur Vermarktung von Besuchermessen am Beispiel der Vienna Comic Con 2018

• The Impact of the YouTube-MP3 Shutdown on Music Sales and Piracy

• The Impact of the Extratorrent Shutdown on Movie Sales and Piracy

• The Effect of On-Demand Music Streaming Services on Music Purchases and Piracy

• The Effect of On-Demand Movie Streaming Services on Movie Purchases and Piracy

 

Nils Wlömert & Nadine Schröder

• Wie wirken sich gamifizierte Werbeinhalte, im Vergleich zu klassischer Bannerwerbung, auf die Halbwertszeit im Gedächtnis der Konsumenten aus?

 

Nils Wlömert & Daniel Winkler

• Diversification of homoginization? How country-characteristics moderate the diversity of music consumption on streaming services

• Survival of the coolest? Investigating the drivers of a song´s survival on streaming playlists?

• Associations between COVID-19 and music consumption behavior

• The end of U.S. Global pop dominance? Investigating the drivers of consumer preferences for global vs. locals artists

• Coming in from cold, determinants of playlist inclusion

 

Nils Wlömert & Christian Hotz-Behofsits

• Towards Perfection - Learning to play a game with inclomplete Information

 

Christian Hotz-Behofsits

• Micro, Macro & Mega Influencer - Ein reiner Größenunterschied?

• Ein Emoji sagt mehr als tausend Worte

• Dynamic Factor Analysis for Marketing Analytics using Social Media data

• Clustering Music Artists for Marketing Analytics

• Exploiting Latent Topic of Music Songs for a robust Artist Clustering