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Archive of News WU

New Position: Teaching & Research Assistant

We're looking for two student teaching and research assistants to be started in May at the earliest. You can find all the requirements and details about the position here. We're looking forward to…

Research Seminar Talk by Hannes Datta, Tilburg School of Economics and Management (NL)

As a third guest speaker in our Seminar Series, Hannes Datta, Associate Professor of Marketing at Tilburg University, presented his and his coauthors’ work on demand drivers for Spotify playlists. …

Research Seminar Talk by Caroline Wiertz, Imperial College London (UK)

As the second guest speaker for the Research Seminar, Caroline Wiertz, Deputy Dean and Professor of Marketing at Bayes Business School (formerly Cass), presented her and her co-worker’s work on…

Research Seminar Talk by Stephan Seiler, Imperial College London (UK)

The first speaker for the summer semester 2022 at our Research Seminar Series was Stephan Seiler from Imperial College London. Stephan presented his and his co-authors’ work on how to best design…

Research Seminar Talk by Peter Zubcsek, Tel Aviv University (IL)

The fourth and final speaker for the winter semester 2021/2022 at our research seminar was Peter Zubcsek from Tel Aviv University. Peter presented a timely project on how privcay can be preserved when…

WU Awards 2021: Exzellenz im Fokus

Die Preisträger*innen "Star Journals": Nadia Abou Nabout in International Journal of Research in Marketing: „The Risk of Programmatic Advertising: Effects of Website Quality on Advertising…

New Position: Teaching and Research Associate

The Institute for Interactive Marketing & Social Media is currently inviting applications for a 30 hours/week Teaching and Research Associate position. This employee position will be limited to a…

Congratulations to Christian Hotz-Behofsits

Congrats to Christian Hotz-Behofsits, Ph.D. who successfully defended his dissertation titled "Gaining Marketing Insights with Machine Learning". The whole team congratulates to this great…

New Position: Teaching and Research Associate

The Institute for Interactive Marketing & Social Media is currently inviting applications for a 30 hours/week Teaching and Research Associate position. This employee position will be limited to a…

New Paper

We’re happy to announce a recent publication by Prof. Dr. Nadia Abou Nabout in International Journal of Research in Marketing. The paper answers the question of whether advertisers should care about…