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Research Projects

ONLINE DISPLAY ADVERTISING

Website Quality and Advertising in the Long-Tail (Nadia Abou Nabout)

Transparency and Information Disclosure Decisions (Sila Ada & Nadia Abou Nabout)

Viewability and Advertising Effectiveness (Christina Uhl & Nadia Abou Nabout)

Ad Clutter and Publisher Revenue (Sila Ada & Nadia Abou Nabout)

ENTERTAINMENT MEDIA MARKETING

The Effect of Paywalls on the Success of Influencers on Social Media Platforms (Christian Hotz-Behofsits, Nils Wlömert, & Nadia Abou Nabout)

Predicting the Success of Music Artists With Social Media Data (Christian Hotz-Behofsits & Nils Wlömert)

Streaming Playlists and the Demand for Recorded Music Products (Nils Wlömert & Christian Hotz-Behofsits)

The Effect of Music Streaming Services on Online Piracy (Nils Wlömert)

TV ADVERTISING

Linking TV Advertising and Online Shopping Behavior (Christina Uhl & Nadia Abou Nabout)