Das TC Gebäude bei Nacht.

Publications

Highlights

  • On-Demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. International Journal of Research in Marketing, 33(2): 314-327, 2016 (N. Wlömert, D. Papies). IJRM Best Paper Award 2016.

  • Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters, 27(1): 195-210, 2016 (N. Wlömert, F. Eggers).

  • Empirical Generalizations in Search Engine Advertising. Journal of Retailing, 90(2): 206-216, 2014 (N. Abou Nabout, M. Lilienthal, B. Skiera).

  • PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising. Marketing Science, 32(2): 213-220, 2013 (B. Skiera, N. Abou Nabout). Finalist in the Gary L. Lilien ISMS-MSI Practice Prize Competition.

  • An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing. International Journal of Research in Marketing, 29(1): 68-80, 2012 (N. Abou Nabout, B. Skiera, T. Stepanchuk, E. Gerstmeier). IJRM Best Paper Award 2012.

  • Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science, 39(5): 777-794, 2011 (D. Papies, F. Eggers, N. Wlömert).

  • The risk of programmatic advertising: Effects of website quality on advertising effectiveness. International Journal of Research in Marketing, 2021 (Edlira Shehu, Nadia Abou Nabout, Michel Clement)

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For more information about IMSM’s current research projects see the faculty websites. In addition, IMSM’s publications can be found in WU’s official FIDES database.