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Research Projects

ON­LINE DIS­PLAY AD­VERT­ISING

Web­site Qual­ity and Ad­vert­ising in the Long-­Tail (Na­dia Abou Nabout)

Trans­par­ency and In­form­a­tion Dis­clos­ure De­cisions (Sila Ada & Na­dia Abou Nabout)

View­ab­il­ity and Ad­vert­ising Ef­fect­ive­ness (Christina Uhl & Na­dia Abou Nabout)

Ad Clut­ter and Pub­lisher Rev­enue (Sila Ada & Na­dia Abou Nabout)

EN­TER­TAIN­MENT ME­DIA MAR­KET­ING

The Ef­fect of Pay­walls on the Suc­cess of In­flu­en­cers on So­cial Me­dia Plat­forms (Chris­tian Hotz-Be­hof­s­its, Nils Wlömert, & Na­dia Abou Nabout)

Pre­dict­ing the Suc­cess of Music Artists With So­cial Me­dia Data (Chris­tian Hotz-Be­hof­s­its & Nils Wlömert)

Stream­ing Playl­ists and the De­mand for Re­cor­ded Music Products (Nils Wlömert & Chris­tian Hotz-Be­hof­s­its)

The Ef­fect of Music Stream­ing Ser­vices on On­line Pir­acy (Nils Wlömert)

TV AD­VERT­ISING

Link­ing TV Ad­vert­ising and On­line Shop­ping Be­ha­vior (Christina Uhl & Na­dia Abou Nabout)