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Research

Our re­search is guided by real-­world busi­ness prob­lems at the in­ter­face of mar­ket­ing and in­form­a­tion sys­tems. Util­iz­ing our in­ter­dis­cip­lin­ary back­ground and state-of-the-art quant­it­at­ive re­search meth­ods, we de­rive in­sights from “big” data to help com­pan­ies and policy makers make bet­ter de­cisions.

RE­SEARCH FO­CUS

RE­SEARCH PRO­JECTS

PUB­LIC­A­TIONS

IN­DUSTRY COL­LAB­OR­A­TIONS