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Research Seminar Series

Present your Work!

The re­search sem­inar ser­ies held by WU's mar­ket­ing de­part­ment is a per­fect op­por­tun­ity for top in­ter­na­tional mar­ket­ing schol­ars to con­nect to our fac­ulty. In­flu­en­tial schol­ars from the world`s premier uni­versit­ies are in­vited to present their latest re­search and to dis­cuss the cur­rent trends and devel­op­ments in all ma­jor areas of mar­ket­ing re­search, in­clud­ing con­sumer be­ha­vior, mar­ket­ing mod­el­ing, and mar­ket­ing strategy. In ad­di­tion to net­work­ing op­por­tun­it­ies, this sem­inar ser­ies helps WU's fac­ulty and PhD stu­dents to keep track of re­cent the­or­et­ical and meth­od­o­lo­gical devel­op­ments in the mar­ket­ing com­munity and to both seek and re­ceive early feed­back on their own mar­ket­ing re­search.

[Cur­rent Agenda of the Sem­inar Ser­ies]