Außenansicht des D2 Gebäudes

Winter term 2020/2021

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Bachelor courses

IMM Core Courses

Course TitleLecturerSyllabus
Foundations in GMM Schlegelmilch B.B.    
Saracevic S.
#0031
Applications in GMM Simbrunner P.  #0053

#0058
Global Business Planning APenz E.
Heilbrunner M.
#0572
Global Business Planning BPenz E. 
Heilbrunner M.
#0943

IMM Electives

Course TitleLecturerSyllabus
Global Consumer BehaviorHofman E.#1355
Global B2B MarketingKernthaler M.
#0028
Future Trends in International BusinessMassatti R.#0575
Global Branding Haas-Kotzegger U.#0444
Global Marketing CommunicationSharma K.#0443
Global Media Marketing  Koppel A.#0569
Global Marketing ResearchHofman E.#0801
Marketing in Emerging MarketsAwanis S.#0638

PhD courses

Course TitleLecturer                       Syllabus
International Marketing Management – Ph.D. Seminar and Paper Development WorkshopSchlegelmilch B.B.#0606
Advanced Methods in Qualitative ResearchPenz E.#2188

Master Courses

Course Title
 
Lecturer
 
Syllabus            
Global Marketing Strategy ASchlegelmilch B.B.
Saracevic S.
#0890
Global Marketing Strategy BSchlegelmilch B.B.                          #0891
Doing Business in Africa - the Next FrontierStöttinger B.#1714
Global Marketing Management ASchlegelmilch B.#0818
Global Marketing Management BSchlegelmilch B.#0820
Qualitative InsightsPenz E.                  
Polsa P.
#2163