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Winter term 2019/2020

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Bachelor courses

IMM Core Courses

Course TitleLecturerSyllabus
Foundations in GMM Schlegelmilch B.B.    
Dinhof K.
#0045
Applications in GMM Simbrunner P.                   
Dinhof K.
#0078

#0072
Global Business Planning AHofmann E.#0649
Global Business Planning BHofmann E.#1066

IMM Electives

Course TitleLecturerSyllabus
Global Market Entry & Expansion AMakri A. #0042
Global B2B MarketingKernthaler M.
#1517
Future Trends in International BusinessMassatti R.#0652
Global Branding Haas-Kotzegger U.#0510
Global Consumer BehaviorSharma K.#0509
Global Media Marketing  Koppel A.#0646
Global Marketing ResearchMakri A.#0904
Marketing in Emerging MarketsAwanis S.#0726
Global Marketing Management ASchlegelmilch B.#0921
Global Marketing Management BSchlegelmilch B.#0923
Academic Research TechniquesVillanueva-Weinzierl G.#0645

PhD courses

Course TitleLecturerSyllabus
International Marketing Management – Ph.D. Seminar and Paper Development WorkshopSchlegelmilch B.B.                                   #0692

Master Courses

Course Title
 
Lecturer
 
Syllabus            
Global Marketing Strategy ASchlegelmilch B.B.
Simbrunner P.
#1009
Global Marketing Strategy BSchlegelmilch B.B.         Simbrunner P.                     #1008
Doing Business in Africa - the Next FrontierStöttinger B.#1966