Selma Saracevic, MSc

Selma Saracevic

Research and Teaching Associate

selma.saracevic@wu.ac.at

+43 1 31336 5294

Academic Career

2018: MSc in International Business Administration, University of Vienna, Austria
2014: BSc in Management and Business Administration, University of Bihac, Bosnia and Herzegovina

Research Interest

Sustainable Consumer Behavior/Consumption
Sustainable Marketing
Decision Making
International Marketing Strategy
For a full list of publications see: PURE list of Publications

Professional experience

2019: Field Sales Executive, Generali Versicherung Ag, Austria
2017-2018: Marketing Assistant, La Prairie Group Austria GmbH, Austria

Office hours: by arrangement

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Name	Purpose	Lifetime	Provider
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fr	Used to serve advertisements and measure and improve their relevance.	90 day	Facebook
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spin	Cookie for advertising purposes and reporting on social campaigns.	session	Facebook
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lang	This cookie stores the language settings of a user. This ensures that the LinkedIn.com website appears in the language selected by the user.	session	LinkedIn
twll	This cookie is set when Twitter is embedded on the page. Twitter collects data that is mainly used for tracking and targeting.	4 year	Twitter
secure_session	This cookie is set when Twitter is embedded on the page. E.g. Twitter's like or sharing functions.	14 year	Twitter
guest_id	This cookie is set by Twitter when a visitor shares content from the WU website on Twitter.	2 year	Twitter
personalization_id	This cookie is set by Twitter to measure the performance of Twitter advertising campaigns in a user's browsers and devices	2 year	Twitter
remember_checked	This cookie is set by when Twitter is embedded on the page. Twitter collects data that is mainly used for tracking and targeting.	4 year	Twitter
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mbox	This cookie is intended for identifying Twitter users, for analyzing interaction with the Twitter Service and advertising whitin the service.	2 years	Twitter
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d_prefs	This cookie ist used to check referral links and the login status.	90 days	Twitter
ct0	This cookie is set due to Twitter integration and sharing capabilities for the social media.	10 months	Twitter
kdt	This cookie is used to monitor the users login status on Twitter.	10 months	Twitter
guest_id_marketing	This cookie is set for tracking and analytics purposes.	10 months	Twitter
twid	This cookie checks if you are logged in to Twitter during a browser session.	1 year	Twitter
auth_token	This cookie is required for authentication and checks whether the user is logged in.	10 months	Twitter
external_referer	This cookie collects statistical data, including how often you visit Twitter and how long a user stays on Twitter.	1 day	Twitter
NID	This cookie contains a unique ID that is used to save user-specific settings and other information, in particular your preferred language, how many search results should be displayed per page and whether the Google SafeSearch filter should be activated.	6 month	YouTube
1P_JAR	This Google cookie is used to optimize advertising, to provide ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times.	1 month	YouTube
CONSENT	This cookie is used to support Google's advertising services.	20 year	YouTube
OTZ	Aggregated analysis of website visitors.	17 day	YouTube