Dr. Katerina Makri
Maternity leave
Academic Career
2014: PhD in Marketing
Athens University of Economics and Business, Department of Marketing and Communication, Athens, Greece.
PhD Thesis: 'Investigating the Path through Which Export Market Orientation Influences Export Venture Performance: the Role of Export Sales Strategy and Marketing Capabilities'2012: Visiting PhD Scholar
University of Cyprus, Department of Business and Public Administration, Nicosia, Cyprus2007: MSc in Marketing and Communication
Athens University of Economics and Business, Athens, Greece2005: BSc in Statistics
Athens University of Economics and Business, Athens, Greece
Research Interests
International marketing strategy
Exporting
Export sales management
Online services and digital marketing
Tourism marketing
Publications
Fides
Teaching
Global Market Research (SS'17)
Global Market Entry and Expansion (SS'17)
Office hours: Wednesday 10.00 - 12.00