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Dr. Katerina Makri

Aikaterini Makri, Ph.D.
Aikaterini Makri
Assistant Professor
aikaterini.makri@wu.ac.at
+43 1 31336 5154

Academic Career

  • 2014: PhD in Marketing
    Athens University of Economics and Business, Department of Marketing and Communication, Athens, Greece.
    PhD Thesis: 'Investigating the Path through Which Export Market Orientation Influences Export Venture Performance: the Role of Export Sales Strategy and Marketing Capabilities' 

  • 2012: Visiting PhD Scholar
    University of Cyprus, Department of Business and Public Administration, Nicosia, Cyprus

  • 2007: MSc in Marketing and Communication
    Athens University of Economics and Business, Athens, Greece

  • 2005: BSc in Statistics
    Athens University of Economics and Business, Athens, Greece

Research Interests

  • International marketing strategy

  • Exporting

  • Export sales management

  • Online services and digital marketing

  • Tourism marketing

Publications
Fides

Teaching

  • Global Market Research (SS'17)

  • Global Market Entry and Expansion (SS'17)

Office hours: Wednesday 10.00 - 12.00

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