Dr. Katerina Makri

Maternity leave

Academic Career

• 2014: PhD in Marketing
  Athens University of Economics and Business, Department of Marketing and Communication, Athens, Greece.
  PhD Thesis: 'Investigating the Path through Which Export Market Orientation Influences Export Venture Performance: the Role of Export Sales Strategy and Marketing Capabilities' 

• 2012: Visiting PhD Scholar
  University of Cyprus, Department of Business and Public Administration, Nicosia, Cyprus

• 2007: MSc in Marketing and Communication
  Athens University of Economics and Business, Athens, Greece

• 2005: BSc in Statistics
  Athens University of Economics and Business, Athens, Greece

 

Research Interests

• International marketing strategy

• Exporting

• Export sales management

• Online services and digital marketing

• Tourism marketing

 

Publications
Fides

Teaching

• Global Market Research (SS'17)

• Global Market Entry and Expansion (SS'17)

 

Office hours: Wednesday 10.00 - 12.00