Ausschnitt eines Glasdachs des LC Gebäude

Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)

o.Univ.Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon)

Bodo B. Schlegelmilch

Head of Institute: Professor of International Management and Marketing
Responsibilities: Head of Institute & Chair of AMBA & BGA [Association of MBAs and Business Graduates Association]


  • Global Marketing Strategy

  • Innovation Processes in Organizations

  • CSR and Communication


  • Ph.D. (hon.) (2011), Thammasat University, Thailand

  • D.Litt. (2007), Manchester Business School, UK

  • Ph.D. (1983), Manchester Business School, UK

  • M.Sc. (1981), Manchester Business School, UK

  • B.Sc. (1979), Cologne University of Applied Sciences, Germany


  • Founding Dean, WU Executive Academy (2004 - 2015)

  • Founder & Chair of the Institute of International Marketing Management (since 1997)

  • Held tenured Full Professorships in the UK and the US

  • Taught executive education programs for leading business schools (e.g. Kellog, Keio, ESADE, St. Gallen, Indian School of Business and Sun Yat-sen) on six continents(more than 30 countries)

  • Conducted board level workshops for numerous multinational corporations.

  • Worked for Deutsche Bank and Procter & Gamble

  • Served as Editor-in-Chief of the Journal of International Marketing

  • Fellowships: Academy of Marketing Science, Academy of International Business, Chartered Institute of Marketing

  • Numerous awards, including the Significant Contribution to Global Marketing Award - American Marketing Association (AMA)


More than 350 Publications in Books, Journals and Conference Proceedings

Books in English, German and Mandarin (exerpts):

  • Global Marketing Strategy: An Executive Digest (Springer)

  • The Routledge Companion to Strategic Marketing

  • The New Role of Regional Management (Palgrave-Macmillan)

  • Global Marketing Management - A European Perspective (Financial Times / Prentice Hall)

Journals (exerpts):

  • Strategic Management Journal: "Innovation and Control in the Multinational Firm"

  • Journal of the Academy of Marketing Science: "Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation"

  • Journal of International Business Studies:
    "Asia's Materialists: Reconcilling Collectivism and Materialism"

  • Journal of International Marketing: "Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products""

  • Journal of World Business: "The MNC as an Externally Embedded Organization"

  • Journal of Interactive Marketing: "Seize the Day: How Online Retailers should Respond to Positive Reviews"

OFFICE HOURS: by arrangement