AREAS OF EXPERTISE

• Global Marketing Strategy

• Innovation Processes in Organizations

• CSR and Communication

EDUCATION

• Ph.D. (hon.) (2011), Thammasat University, Thailand

• D.Litt. (2007), Manchester Business School, UK

• Ph.D. (1983), Manchester Business School, UK

• M.Sc. (1981), Manchester Business School, UK

• B.Sc. (1979), Cologne University of Applied Sciences, Germany

PROFESSIONAL BACKGROUND

• Founding Dean, WU Executive Academy (2004 - 2015)

• Founder & Chair of the Institute of International Marketing Management (since 1997)

• Held tenured Full Professorships in the UK and the US

• Taught executive education programs for leading business schools (e.g. Kellog, Keio, ESADE, St. Gallen, Indian School of Business and Sun Yat-sen) on six continents(more than 30 countries)

• Conducted board level workshops for numerous multinational corporations.

• Worked for Deutsche Bank and Procter & Gamble

• Served as Editor-in-Chief of the Journal of International Marketing

• Fellowships: Academy of Marketing Science, Academy of International Business, Chartered Institute of Marketing

• Numerous awards, including the Significant Contribution to Global Marketing Award - American Marketing Association (AMA)

PUBLICATIONS

More than 350 Publications in Books, Journals and Conference Proceedings

Books in English, German and Mandarin (exerpts):

• Global Marketing Strategy: An Executive Digest (Springer)

• The Routledge Companion to Strategic Marketing

• The New Role of Regional Management (Palgrave-Macmillan)

• Global Marketing Management - A European Perspective (Financial Times / Prentice Hall)

Journals (exerpts):

• Strategic Management Journal: "Innovation and Control in the Multinational Firm"

• Journal of the Academy of Marketing Science: "Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation"

• Journal of International Business Studies:
  "Asia's Materialists: Reconcilling Collectivism and Materialism"

• Journal of International Marketing: "Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products""

• Journal of World Business: "The MNC as an Externally Embedded Organization"

• Journal of Interactive Marketing: "Seize the Day: How Online Retailers should Respond to Positive Reviews"

• For a full list of publications see: PURE list of Publications

OFFICE HOURS: by arrangement

BIO SKETCH    

short CV            

detailed CV