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Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)

o.Univ.Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon)
Bodo B. Schlegelmilch
Head of Institute: Professor of International Management and Marketing
Responsibilities: Head of Institute & Chair of AMBA & BGA [Association of MBAs and Business Graduates Association]


  • Global Marketing Strategy

  • Innovation Processes in Organizations

  • CSR and Communication



  • Ph.D. (hon.) (2011), Thammasat University, Thailand

  • D.Litt. (2007), Manchester Business School, UK

  • Ph.D. (1983), Manchester Business School, UK

  • M.Sc. (1981), Manchester Business School, UK

  • B.Sc. (1979), Cologne University of Applied Sciences, Germany



  • Founding Dean, WU Executive Academy (2004 - 2015)

  • Founder & Chair of the Institute of International Marketing Management (since 1997)

  • Held tenured Full Professorships in the UK and the US

  • Taught executive education programs for leading business schools (e.g. Kellog, Keio, ESADE, St. Gallen, Indian School of Business and Sun Yat-sen) on six continents(~30 countries)

  • Conducted Board Level workshops for numerous corporations, incl. Baxter, Cable & Wireless Communication, Unicredit, Degussa, Eli Lilly, Johnson & Johnson, KPMG, Merck Sharp & Dohme, Schlumberger, Stinnes and Sunkyong

  • Worked for Deutsche Bank and Procter & Gamble

  • Served as Editor-in-Chief of the Journal of International Marketing

  • Various Fellowships and Board Appointments (e.g. Board of Governors and Distinguished Fellow: Academy of Marketing Science; Fellow: Academy of International Business; Fellow: Chartered Institute of Marketing; Advisory Boards Universities of Strathclyde, Thammasat and Cyprus)



More than 300 Publications in Books, Journals and Conference Proceedings

Books (exerpts):

  • Global Marketing Strategy: An Executive Digest (Springer)

  • The New Role of Regional Management (Palgrave-Macmillan)

  • Global Marketing Management - A European Perspective (Financial Times / Prentice Hall)

  • Diversity in European Marketing (Springler Gabler)


Journals (exerpts):

  • Strategic Management Journal: "Innovation and Control in the Multinational Firm"

  • Journal of the Academy of Marketing Science: "Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation"

  • Journal of International Business Studies:
    "Asia's Materialists: Reconcilling Collectivism and Materialism"

  • Journal of International Business Studies: "The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the U.S. and Europe"

  • Journal of International Marketing: "Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products""

  • Journal of World Business: "The MNC as an Externally Embedded Organization"


OFFICE HOURS: by arrangement