SBWL International Business
The specialization International Business aims at providing students with a solid foundation within the three key areas IB Strategies, IB Markets and IB Resources.
Presentation SBWL IB
Overview & Contents
IB Strategies is dedicated to managing multinational companies, international knowledge transfer and regional strategies. The key area IB Markets covers market-entry strategies, emerging markets and globalization. IB Resources focuses on international HR management, cross-cultural management and multicultural teams. Besides in-depth knowledge within these three key areas, students are also provided the linkages and interrelations among and between these fields leading to both, a solid overview of international business as well as specialized knowledge. Additionally, students will acquire essential social skills and abilities such as presentation expertise, effective communication abilities and team-work skills. This is realized by using a selected mix of teaching methods including case studies, interactive discussions, team-work assignments, seminars and ongoing presentations.
Recommended Course of Studies
The program structure of the specialization International Business is flexible and allows students to complete course work within two or three semesters. The necessary prerequisite for taking the advanced seminars (courses 3-5) consists in completing the two basic courses (1-2) Foundations and Applications.
Optional: Dedicated Tracks
The Institute for International Business offers three, non-mandatory, dedicated tracks within the IB spcialization. These tracks include the regular 1st semester courses 1 and 2 as well as dedicated 2nd (or 3rd) semester courses 3, 4 and 5. Students will receive an additional diploma certifying their participation in the respective track:
Central Europe Connect (CEC)
What is this track about?
Central Europe Connect is a joint certificate program offered in collaboration by WU, the University of Economics in Bratislava (EUBA) and SGH Warsaw School of Economics. It gives IB students the possibility to complete part of their specialization abroad and strengthen their expertise in Europe’s fastest growing economic region. Students from all three universities participate in three one-week blocked courses, each organized at one of the locations WU, EUBA (Bratislava) and SGH (Warsaw). The interactive, practice-oriented courses shall sensitize students to the Central European economic region and prepare them for taking management positions in companies operating in Central Europe. Company visits, guest speakers and social events will enable students to build up a personal and professional network in the region. In addition to receiving a joint certificate after successful completion of the whole program, 8 ECTS credits can be confirmed for the IBW International Experience (IBW-Auslandserfahrung).
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Sustainability and Corporate Responsibility (SaC)
What is this track about
Sustainability, corporate responsibility, and business ethics are increasingly important in IB and require both deep knowledge and well-developed competence. This is also exemplified by the United Nations’ Sustainable Development Goals. The IB Track – Sustainability and Corporate Responsibility (SaC) aims at acknowledging students with a special interest in these themes and motivates them to combine in a unique way IB expertise with proficiency in SaC. Therefore, students who have completed the SaC track have insights and knowledge relevant at the intersection of IB and SaC. They are able to assume in-depth perspectives on SaC-related issues and have developed the corresponding skill-set and competencies necessary to succeed in an international environment.
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What is this track about?
The IB Track "SME Internationalization" aims at students with a special interest in small and medium enterprises (SMEs) and their strategic internationalization. Students who have completed the SME track have insights and knowledge relevant at the intersection of IB and SME. They are able to assume in-depth perspectives on SME-related issues and have developed the corresponding skill-set and competencies necessary to succeed in an international environment.
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The entire specialization International Business is taught exclusively in English. Several opportunities for credit transfer, in particular for the advanced seminars, are offered. It is recommended though to check any specific credit-transfer opportunities following the respective procedure as recommend on the institute's homepage.
Service, Questions, Entry and Credit Transfer:
For all questions regarding administrative matters including the entry into the specialization please check our Service pages.