Alexander Staub, M.Sc.
Alexander Staub has been teaching and researching at the Institute for Strategy, Technology and Organization as University Assistant (prae doc) since 2018. Mr. Staub completed his Master's degree at the Alliance Manchester Business School in Innovation Management and Entrepreneurship. Prior to that, he received his B.Sc in International Business Administration from the WU and spent one semester as an exchange student at the Plekhanov Russian University of Economics in Moscow.
Before joining the WU as a University Assistant, Mr. Staub gained work experience in FMCG, e-commerce and strategy consulting, in multinational companies as well as in startups. During this time, he worked in the fields of Marketing, Management and Strategy in Russia, England, Austria, Germany and the USA.
Alexander supervises Bachelor and Master, especially in the field of online communites. You can find potential topics here.
Furthermore, he is open to discuss the investigation of contexts beyond online innovation communities if you can demonstrate a solid understanding of a theory you want to apply (deductive) or if you have a good foundation in the inductive methodology you want to apply (Case Study, Grounded Theory, Social Network analysis). He is also open to discuss any alternative methodologies to explore online community contexts, if there is interest in acquiring new competences in the methodology and at least base line understanding of the concept can be demonstrated (textual / visual data processing, unsupervised learning, social network analysis, computational simulation (agent based models etc.)
Additional topics of interest:
Podcasting - its growth and proliferation as well as its impact on business and the (media and entertainment) economy
Music and how innovations in production or diffusion technology changes genres, industries, players
User Behavior and innovation in online - how can it be steered and what influences it
Theories of interest:
Social Comparison Theory
Goal Setting Theory
Theories on Motivation
Behavioral Economics in relation to online behavior and innovation
(lead) user innovation
Scenario Planning: Anticipate Disruption
Garage: Build your own Start-up