Conference conversation: The impact of customization and co-creation on customer experience

06/09/2021

Join the MSI* community, when leaders in industry and academia discuss the impact of customization and co-creation on customer experience.

Are you interested in marketing and in learning how to leverage customer experience? Then you should not miss this virtual conference conversation taking place on September 29 from 10:00 a.m. – 12:00 p.m. ET. Amongst others, our director Univ.-Prof. Dr. Nikolaus Franke will give insights into his research in the field of value creation through self-customization. In this study, he and Franziska Krause, EBS University of Business & Law, used facial expression analysis to monitor consumers’ emotions over the course of the customization experience. Following the presentation of the results, there will be an interactive discussion on the implications for managers and marketers.

*Marketing Science Institute

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