Better user innovators? New published E&I research on user innovation
Who are the “the right consumers” that should be integrated in new product development processes? Prior literature on this issue has discussed lead users (individuals with domain-specific competences) and emergent-nature consumers (individuals with distinctive generic characteristics). In an article published by the highly renowned Journal of Product Innovation Management, E&I’s Prof. Peter Keinz, together with three co-authors, investigated and compared the potential of these two groups to develop commercially promising product ideas. The research finds that in both conducted studies, lead users outperform emergent-nature consumers and average consumers, highlighting the potential of lead users as an important source of new product and service concepts.
Research article: https://onlinelibrary.wiley.com/doi/full/10.1111/jpim.12500