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Mariella Schultes, M.A.

Mariella Schultes is a Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. Before joining the E&I team in 2019, Mariella studied Marketing-, Service-, and Communication Management at the University of St. Gallen and spent one semester at the Erasmus University Rotterdam.

During her studies, she gained practical experience in the areas of Marketing, Controlling, and Consulting.

Curriculum Vitae

Professional Experience 

2019 - today Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business
Research and Teaching Assistant
2016 - 2017 Working Student at IQVIA, Vienna, Austria
Accounting Associate in Finance and Controlling
2017 Project Manager and Consultant at 180 Degrees Consulting, Vienna, Austria
Student-Consulting for Non-Profit Companies and NGOs
2016 Intern at Lotterien, Vienna, Austria
Marketing, Product Management
2015 Intern at Allianz, Vienna, Austria
Market Management, Project Management

University Education

2019 - today Doctoral Studies (Dr.rer.soc.oec.), Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation
2017 - 2019 M.A. in Marketing-, Service-, and Communication Management at the University of St. Gallen, Switzerland
Master Thesis: „The Impact of Storytelling on Product Packaging on Consumer Perceptions and Behaviors“
2018 Exchange Semester, Erasmus University Rotterdam (Rotterdam School of Management), Netherlands
2013 - 2017 B.Sc. in International Business at the Vienna University of Economics and Business
Bachelor Thesis: „The Difference in the Preference for Perfection between handmade and machine-made Products“
2016 Exchange Semester, Nanyang Technological University, Singapore

Affiliations