Mariella Schultes, M.A.
Mariella Schultes is a Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. Before joining the E&I team in 2019, Mariella studied Marketing-, Service-, and Communication Management at the University of St. Gallen and spent one semester at the Erasmus University Rotterdam.
During her studies, she gained practical experience in the areas of Marketing, Controlling, and Consulting.
|2019 - today||Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business |
Research and Teaching Assistant
|2016 - 2017||Working Student at IQVIA, Vienna, Austria |
Accounting Associate in Finance and Controlling
|2017|| Project Manager and Consultant at 180 Degrees Consulting, Vienna, Austria |
Student-Consulting for Non-Profit Companies and NGOs
|2016|| Intern at Lotterien, Vienna, Austria |
Marketing, Product Management
|2015|| Intern at Allianz, Vienna, Austria |
Market Management, Project Management
|2019 - today||Doctoral Studies (Dr.rer.soc.oec.), Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation|
|2017 - 2019||M.A. in Marketing-, Service-, and Communication Management at the University of St. Gallen, Switzerland |
Master Thesis: „The Impact of Storytelling on Product Packaging on Consumer Perceptions and Behaviors“
|2018||Exchange Semester, Erasmus University Rotterdam (Rotterdam School of Management), Netherlands|
|2013 - 2017|| B.Sc. in International Business at the Vienna University of Economics and Business |
Bachelor Thesis: „The Difference in the Preference for Perfection between handmade and machine-made Products“
|2016||Exchange Semester, Nanyang Technological University, Singapore|
User Innovation Research Initiative Vienna (www.userinnovation.at)