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Linn Kretzschmar, M.Sc.

Linn Kretzschmar, M.Sc., is a Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business.

Before joining the E&I team in 2017, Linn studied International Marketing and Management at Copenhagen Business School and majored in Innovation, Marketing and Strategic Management. During and after her studies she gained practical experience in the areas of business development, marketing and intercultural communication.

Curriculum Vitae

Professional Experience 

2017 - today Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business, Vienna, Austria
2015 Intern at KfW DEG, Hanoi, VietnamBusiness Development, Financial Project Evaluation
2013 - 2015 Working Student at SCHIFFL, Berlin, GermanyMarketing
2010 - 2012 Working Student at ga.de Werbeagentur, Berlin, GermanyProject Management, Marketing

University Education

2017 - today Doctoral Studies (Dr.rer.soc.oec), Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation (ongoing)
2015 - 2017 M.Sc. International Marketing and Management, Copenhagen Business School, Copenhagen, DenmarkMaster Thesis: "Spurring Innovation of small enterprises in Thailand through University-Government-Industry Linkages and Thai-German collaboration"
2016 Exchange Semester, Paris School of Business, Paris, France
2009 - 2014 B.Sc. Business Administration, Humboldt Universität, Berlin, GermanyBachelor Thesis: "Customer-Co-Creation - The integration of the customer in brand design" in collaboration with Deutsche Bahn AG

Honors

  •  Heinz Nixdorf Scholarship (2015)

Affiliations

Publications & Teaching