09/02/2021

Wintersemester 2020 - Agromed Austria

Executive Summary

Our project partner Agromed Austria GmbH is one of the global market leaders in wood -based feed supplements. Agromed’s product range offers a natural alternative to classic performance enhancers such as antibiotics and thus, contributes to a healthy intestinal flora and immune system for livestock. As this is a niche market and the customer range relatively narrow, our task was to increase the awareness of the products on the agricultural market by developing a holistic communication strategy for the company.

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