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Case Studies on Emerging Markets & CEE

UNIQA vs. VIG - What is the right brand strategy for Central and Eastern Europe?

Arnold Schuh and Ferdinand Mayrhofer, WU Vienna, 2020
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Managing a Severe Crisis: PharmaCorp in Ukraine

Phillip C. Nell, Renate Kratochvil, Patricia Klopf, 2017. IVEY Publishing, Product Number 9B17M085
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ESET: From a "living-room" firm to a global player in the antivirus software industry

Arnold Schuh, WU Vienna, 2015

Tria Pharmaceuticals in the Baltics: Making a Regional Structure Work

Renate Kratochvil and Phillip C. Nell, 2016. The Case Centre, Reference no. 316-0437-1
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IKEA's Ethical Controversies in Saudia Arabia

Christof Miska and Michala Pleskova, 2016.
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Pharma Luxur and Institutional Change in Croatia

Phillip C. Nell and Renate Kratochvil, 2016. The Case Centre, Reference No. 316-0392-1
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