Publications 2020

Leposky, T., Arslan, A., Dikova, Desislava. 2020. Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets. In: International Business and Emerging Economy Firms Volume I: Universal Issues and the Chinese Perspective, Hrsg. Marinov, Marin A., Marinova, Svetla T., Larimo, Jorma A., Leposky, Tiina, 89-116. Cham: Palgrave Macmillan.

Rašković, Matevž, Dikova, Desislava, McDougall-Covin, Tricia P. 2020. International business with Central and Eastern Europe: From tyranny of history to revisited laboratories of learning. Journal of Business Research. 108 417-420.

Dikova, Desislava, Veselova, A. 2020. Performance Effects of Internationalization: Contingency Theory Analysis of Russian Internationalized Firms. Management and Organization Review. 1-25.

Schuh, Arnold, Huber, Daniela, 2020. Apple Inc.'s dilemma: Relocating supply chains out of China. EMCEE Website.

Schuh, Arnold, Mayrhofer, Ferdinand, 2020. UNIQA vs VIG: What is the right brand strategy for Central and Eastern Europe? EMCEE Website.

Schuh, Arnold, 2020. New Growth Models for Central and Eastern Europe. WU Alumni Hub Budapest Event, Budapest, 24.02.20

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