Publications 2020

Cerar, Jelena, Nell, Phillip C. 2020. Manufacturing Management Practices in the Western Balkans. Vienna: Competence Center for Emerging Markets & CEE and Institute for International Business.

Leposky, T., Arslan, A., Dikova, Desislava. 2020. Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets. In: International Business and Emerging Economy Firms Volume I: Universal Issues and the Chinese Perspective, Hrsg. Marinov, Marin A., Marinova, Svetla T., Larimo, Jorma A., Leposky, Tiina, 89-116. Cham: Palgrave Macmillan.

Rašković, Matevž, Dikova, Desislava, McDougall-Covin, Tricia P. 2020. International business with Central and Eastern Europe: From tyranny of history to revisited laboratories of learning. Journal of Business Research. 108 417-420.

Dikova, Desislava, Veselova, A. 2020. Performance Effects of Internationalization: Contingency Theory Analysis of Russian Internationalized Firms. Management and Organization Review. 1-25.

Cerar, Jelena, Dimitrova, Mihaela, Nell, Phillip C., 2020. Management Practices in CEE Transition Economies: The Influence of MNC Resources. Academy of International Business (AIB) Annual Meeting, Miami, Vereinigte Staaten/USA, 02.07.-06.07.

Cerar, Jelena, Dimitrova, Mihaela, Nell, Phillip C., 2020. MNC resources and country of origin – a key to good operational management practices in subsidiary plants in the Western Balkans? European International Business Academy (EIBA), Online, Belgien, 10.12.-12.12.

Schuh, Arnold, Huber, Daniela, 2020. Apple Inc.'s dilemma: Relocating supply chains out of China. EMCEE Website.

Nell, Phillip C., 2020. dcs plus: Romanian Saas Firm Goes International. Ivey Publishing.

Schuh, Arnold, Mayrhofer, Ferdinand, 2020. UNIQA vs VIG: What is the right brand strategy for Central and Eastern Europe? EMCEE Website.

Schuh, Arnold, 2020. New Growth Models for Central and Eastern Europe. WU Alumni Hub Budapest Event, Budapest, 24.02.20