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SS 2015 - Strategy to Increase UAV Market Penetration

Unmanned Aerial Vehicles (UAV) recently gained importance for various fields of operation. In cooperation with SCHIEBEL, a UAV manufacturer, three students proposed an innovative strategy to increase UAV market penetration. The group recommended SCHIEBEL a strategy to become the World’s First UAV Incubator, which means to act as a venture capitalist for start-ups. The proposal was presented to the management board and a concrete approach on how to establish a venture capital strategy was outlined to the company.

In essence, the proposal recommends that start-ups should get the opportunity to work as developers for the SCHIEBEL Camcopter S-100 UAV, by providing start-ups with emulation infrastructure and sufficient funding. Depending on the focus of SCHIEBEL, the development goals for startups may be diverse such as sensors, engines or services for the UAV. An example of a five year investment plan for the outlined strategy was discussed.

The approach was presented as a long-term strategy, requiring ongoing support and investments. As a result of the proposal, SCHIEBEL might be able to foster innovation and ideally react faster to market changes.

The project team:

  • Peter Blank

  • Jakob Reiter

  • Patrik Zajaczkowski

WS 2014 - Privacy Awareness Application for Facebook

Social networks such as Facebook are fueled and driven by massive user communication and interaction. But what happens with the data that is generated in the background? 
How much user data does Facebook actually collect, and to which extent is this data also processed for Facebook’s own economical purposes? 

Based on these questions, the project group developed a Facebook application that is capable of finding valuable answers utilizing the Facebook Application Interface (API). On the one side, the Facebook App offers Facebook users the possibility of downloading own Facebook data as a downloadable dump, on the other side the application also contains different data visualizations to demonstrate how the data dump can be interpreted. With the intention to increase the user’s privacy awareness on a larger scale, the application is freely accessible under www.privacy-awareness-app.org.

The project team:

  • Michael Föls

  • Enver Kampara

  • Jan Simecka

  • Christoph Martin

  • Dominik Guggenberger

SS 2013 - Clemens Nopp

Bachelor Thesis: Economics of E-Books: Market Characteristics and the Value of Usage Data

Sales of e-books and associated reading devices grew rapidly within the last years. With market shares up to 25 %, they already are an important part of the book industry. Due to the fact that e-books are digital goods traded in electronic markets, several challenges as well as opportunities arise. One of the challenges is piracy, which is a serious issue for sellers of digital goods. However, the digital nature of e-books also triggers trends like self-publishing and enables new approaches for pricing and distribution, e.g. free samples. In general, printed books and e-books fulfill the same function, but they are treated completely different in legal terms. A significant difference is that e-books are not sold to customers. By accepting the seller’s terms of use, they only acquire a license to read and do not become owners of the e-books. Besides other restrictions, customers are not allowed to resell their e-books. In addition, copyright laws ban potential resellers from making copies which would be a technical necessity within the resale process. Long lasting legal disputes suggest that it is still a long way to go until secondary markets for e-books can be established, but it seems realistic that they will be developed in the future.

Personal data can be seen as a new asset class. The volume of such data is literally exploding, driven by social media, the ”Internet of Things” and data transactions. Reading devices for e-books collect data by tracking reading habits, bookmarks and comments. These usage data are valuable for publishers, but users are providing them voluntarily respectively in exchange for services like synchronization. However, users have hardly any option to utilize their data purposeful in exchange for money, while trading personal data between companies is prospering.

In order to support this work empirically, we conducted a survey on the use of e-books. According to the outcomes, only one fourth knows that they are not becoming owners of the purchased e-books. Almost 30 % think it is possible to resell them and most users are not aware of the collection of usage data. Furthermore, it turned out that approximately 40 % are subject to the psychological phenomenon of loss aversion by answering questions on the provision of usage data inconsistently. Nevertheless, 27 % clearly state that they would be willing to pay a small premium for more privacy.

Bachelor Thesis (PDF)

WS 2011/2012 - Entwicklung und Umsetzung eines Social Media Konzepts für Abeking & Rasmussen

Herr Jörg Bade, Leiter der Abteilung Organisation und Informationsverarbeitung bei Abeking & Rasmussen: "Die Ergebnisse des Projektes waren sehr anwendungsorientiert und haben einen richtigen Schritt zur Weiterentwicklung unserer Social Media Strategie beigetragen. Darüber hinaus haben uns die Motivation und die Fachkompetenz der Studierenden überzeugt. Wir werden die Zusammenarbeit gern fortsetzen."

Herr Karsten Fach, Vorstand Spezialschiffbau bei Abeking & Rasmussen: "Die Zusammenarbeit mit den Studierenden der WU Wien vom Institut für Wirtschaftsinformatik & BWL war für uns eine neue und spannende Erfahrung. Wir sind von den Ergebnissen sowie der professionellen Arbeitsweise der Studierenden begeistert. Die Studierenden haben in unserem Haus einen nachhaltigen Eindruck hinterlassen."

Projektteam:

  • Mariak Patrick - Projektleiter

  • Ruscher Norbert - Projektleiter Stv 

  • Buchgraber Claudia

  • Gmeiner Gabriel

  • Rajkovic Srdjan

  • Frühwirth Georg

  • Führer Stefan

  • Reischer David

  • Molin Gerhard

  • Polach Lubomir

Seminarbetreuerin: Claudia Brauer

SS 2011 - Michael Albrecht und Christian Pfeifhofer

"Der Internetgigant Google veranstaltet seit 2008 eine Online Marketing Challenge, bei der Studenten-Teams eine Google-AdWords-Kampagne für ein Unternehmen ihrer Wahl gestalten. 4.429 Teams aus 68 Ländern sind heuer bei diesem globalen Wettbewerb angetreten. Gewinner in der NGO Spezialwertung wurde das WU Team Michael Albrecht und Christian Pfeifhofer vom Institut für Betriebswirtschaftslehre & Wirtschaftsinformatik, die sich mit ihrem Konzept zum Thema Trashdesign gegen die internationale Konkurrenz durchsetzen konnten".

Manuel Luger, Simon Tretter & Max Welck

represented Austria at the Accenture Campus Challenge 2011 in Germany and did a really good job! They presented a "Green Points" system that allows companies to effectively save energy. Here is their presentation (>>)

WS 2010/2011 - Bahadir Ersin, Stefan Jester, Alexander Novotny

The team was was asked to do a VALUE SENSITIVE DESIGN ANALYSIS for the Nintendo Wii gaming console. The underlying goal of the project was to get the students to think about the assigned system from the point of view of the concepts learned in the class. At the end of the term, the teams presented the analysis in class and turned in a detailed written report.

The analysis included the following aspects: - Who are the stakeholders and in what way do their considerations come into play? - What values appear to be embedded in the design of the system? How do these affect its deployment/acceptance/use? - In what ways do the various course reading materials, and the associated values, apply to the system? - Which design improvements could increase the sensitivity of the system for the values discussed in the course? 

However, teams were not limited to the above considerations. They were asked to be creative and discuss any factor(s) that would be beneficial for a thorough analysis of the system from the point of view of Value-Sensitive Design.

Please find the PDF here: (pdf)

SS2010 - Robert Maschek, Markus Pflüger, Andreas Rauscher, Alwin Saraswat & Andreas Spiess

have won the Accenture Campus Challenge for Austria in summer 2010. The 5 students received the first price of the competition with their work entitled "Lösung für den Arbeitsplatz der Ne(x)t Generation" which they prepared in the context of the "IT-Consulting" Seminar at the Institute for MIS.

The work can be downloaded here (pdf)