Johanna Tovar

Dr. Johanna Tovar

Dr. Johanna Tovar

Assistant Professor

Go to eVVZ for Dr. Tovar's current lectures.

About

I completed      

  • a BA in Linguistics at King’s College London, University of London         

  • an MS.c. in Anthropology at the London School of Economics and Social Science London         

  • a Ph.D. in Sociolinguistics at King’s College London, University of London; the Centre for Language, Discourse and Communication        

  • a post-doc at City University Hong Kong.

Research Interests

My current research interests are

  • language policies in Walt Disney Parks and Resorts

  • the role of language in the new economy

  • language commodification

  • standardization

  • call centers

  • multilingualism

  • transnational migration

  • workplace ethnographies and literacy

  • text trajectories

  • language learning in the workplace

  • audit culture(s) and surveillance

  • (nation) branding.

Journal article

2022 Tovar, Johanna. 2022. Current trends and the way forward on call center research in a post-covid world: An Introduction. Read more
2022 Tovar, Johanna. 2022. Rethinking call centers From stigma to productive experience. Read more
2020 Tovar, Johanna, Lockwood, Jane. 2020. Affordances for language learning in a call centre. Read more
2020 Tovar, Johanna. 2020. Call center agents’ skills: Invisible, illegible, and misunderstood. Read more
2019 Tovar, Johanna. 2019. Language management and language work in a multilingual call center: An ethnographic case study. Read more
2019 Tovar, Johanna. 2019. Language, Capitalism, and Colonialism: Towards a Critical History. MonicaHeller and BonnieMcElhinny. Toronto: University of Toronto Press, 2017. xxii + 310 pp. Read more
2017 Tovar, Johanna, Lockwood, Jane. 2017. 'Scripts Are Beautiful': Managers' and Agents' Views of Script Use in Call Centers. Read more
2016 Tovar, Johanna, Rampton, Ben. 2016. Text trajectories in a multilingual call centre: The linguistic ethnography of a calling script. Read more

Edited book (editorship)

2020 Theodoropoulou, Irene, Tovar, Johanna. 2020. Research Companion to Language and Country Branding. Read more

Chapter in edited volume

2020 Theodoropoulou, Irene, Tovar, Johanna. 2020. Introduction In: Research Companion to Language and Country Branding. Hrsg. Irene Theodoropoulou, Johanna Tovar. Read more
2020 Tovar, Johanna. 2020. The republic’s new clothes: Reimaging and branding a post-reunification Germany In: Research Companion to Language and Country Branding. Hrsg. Irene Theodoropoulou, Johanna Tovar. Read more
2017 Tovar, Johanna. 2017. Superdiversity and a London Multilingual Call Center In: Engaging Superdiversity: Recombining Spaces, Times and Language Practices. Hrsg. Karel Arnaut, Martha Sif Karrebaek, Massimilano Spotti and Jan Blommaert. Read more

Book (monograph)

2019 Tovar, Johanna. 2019. Linguistic ethnography of a multilingual call center : London calling. Read more

Working/Discussion Paper

2017 Tovar, Johanna. 2017. Call center agents and the experience of stigma. Read more
2017 Tovar, Johanna. 2017. Language management and language work in a multilingual call center: An ethnographic case study. Read more
2017 Flecker, Jörg, Pernicka, Susanne, Fibich, Theresa, Brugger, Florian, Glassner, Vera, Haidinger, Bettina, Haindorfer, Raimund, Holtgrewe, Ursula, Hürtgen, Stefanie, Kraemer, Klaus, Krings, Torben, Muckenhuber, Johanna, Nessel, Sebastian, Sardadvar, Karin, Schörpf, Philip, Simsa, Ruth, Verwiebe, Roland, Tovar, Johanna. 2017. The Contested Constitution of Work – Spatial Scales, Societal Spheres and Modes of Work. Current Research and Neglected Terrains. Read more
2015 Tovar, Johanna, Rampton, Ben. 2015. WP 147 Text trajectories in a multilingual call centre: The linguistic ethnography of a calling script. Read more