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Johanna Tovar

Dr. Johanna Tovar
Dr. Johanna Tovar

Assistant Professor

Go to eVVZ for Dr. Woydack's current lectures.

About

I completed      

  • a BA in Linguistics at King’s College London, University of London         

  • an MS.c. in Anthropology at the London School of Economics and Social Science London         

  • a Ph.D. in Sociolinguistics at King’s College London, University of London; the Centre for Language, Discourse and Communication        

  • a post-doc at City University Hong Kong.

Research Interests

My current research interests are

  • language policies in Walt Disney Parks and Resorts

  • the role of language in the new economy

  • language commodification

  • standardization

  • call centers

  • multilingualism

  • transnational migration

  • workplace ethnographies and literacy

  • text trajectories

  • language learning in the workplace

  • audit culture(s) and surveillance

  • (nation) branding.

Book (monograph)

2019 Tovar, Johanna. 2019. Linguistic ethnography of a multilingual call center : London calling. Cham: Palgrave Macmillan. Read more

Journal article

2020 Tovar, Johanna, Lockwood, Jane. 2020. Affordances for language learning in a call centre. English for Specific Purposes. 60 159-178. Read more
2019 Tovar, Johanna. 2019. Language, Capitalism, and Colonialism: Towards a Critical History. MonicaHeller and BonnieMcElhinny. Toronto: University of Toronto Press, 2017. xxii + 310 pp. Journal of Linguistic Anthropology. 29 (3), 440-442. Read more
2017 Woydack, Johanna, Lockwood, Jane. 2017. 'Scripts Are Beautiful': Managers' and Agents' Views of Script Use in Call Centers. International Journal of Business Communication . 1-25. Read more
2016 Woydack, Johanna, Rampton, Ben. 2016. Text trajectories in a multilingual call centre: The linguistic ethnography of a calling script. Language in Society 45 (5), 709-732. Read more

Chapter in edited volume

2017 Woydack, Johanna. 2017. Superdiversity and a London Multilingual Call Center. In: Engaging Superdiversity: Recombining Spaces, Times and Language Practices, Hrsg. Karel Arnaut, Martha Sif Karrebaek, Massimilano Spotti and Jan Blommaert, 220-251. Bristol: Multilingual Matters. Read more

Paper presented at an academic conference or symposium

2020 Tovar, Johanna. 2020. Walt Disney's Multilingual Kingdom-an anaylsis of mono- and multilingualism at Disney Parks worldwide. UC Irvine (invited talk), Irvine, Vereinigte Staaten/USA, 23.01. Read more
2019 Woydack, Johanna. 2019. London calling - a linguistic ethnography of a multilingual call centre. University of Oxford, Language and Anthropology Seminars. Invited Talk, Oxford, United Kingdom, 02.05.19. Read more
2019 Woydack, Johanna. 2019. Unseen labor- call center agents and skill invisibility. University of Maribor, Department of Translation Studies, Invited Talk, Maribor, Slovenia, 15.04.2019. Read more
2018 Woydack, Johanna. 2018. "Made in Germany"– a case study of Germany's nation branding. Sociolinguistics Symposium 22, Auckland, Neuseeland, 27.06-30.06. Read more
2018 Woydack, Johanna. 2018. Branding Germany in changing times. EELC Conference , Edinburgh, Großbritannien, 20.09-21.09. Read more
2017 Woydack, Johanna. 2017. 'There is a stigma with call centres, but it has been very useful for me' AILA, Rio, Brasilien, 23.07-28.07. Read more
2017 Woydack, Johanna. 2017. From “The Best Exotic Marigold Hotel” to “Outsourced”- Representations of call centers and their linguistic practices in the media. Language in the Media Conference, Cape Town, Südafrika, 18.10-20.10. Read more
2016 Woydack, Johanna. 2016. 'The call center is like a free language course'- script trajectories, migration and diversity management in a London multilingual call center. Ethnography in Education Research Forum, Philadelphia, Vereinigte Staaten/USA, 26.02-27.02. Read more
2016 Woydack, Johanna. 2016. “There is a stigma with call centres and this kind of work”: Agents in an Asian and European call centre discussing their experiences and views of language work. Sociolinguistics Symposium, Murcia, Spanien, 15.06-18.06. Read more
2015 Woydack, Johanna. 2015. "A call centre is like a free language course": An analysis of language learning in a European and Asian call centre . ALAPP, Milano, Italy, 05-07.11. Read more
2015 Woydack, Johanna. 2015. "A call centre is like a free language course": An analysis of language learning in a European and Asian call centre. Invited Talk at the Department of Linguistics, University of Tokyo, Tokyo, Japan, 27.04. Invited Talk Read more
2015 Woydack, Johanna. 2015. "A call centre is like a free language course": An analysis of language learning in a European and Asian call centre. Fifth Annual Asian Conference of Language Learning, Kobe, Japan, 30.04-03.05. Read more
2015 Woydack, Johanna. 2015. "Where are you calling from?" Comparing call centre agents' experience of class in a European and Asian call centre. The Sociolinguistics of Globalization, Hong Kong, China, 03.06-06.06.2015. Read more
2015 Woydack, Johanna. 2015. Learning and Working in London's language market: An ethnography of a multilingual London call centre. Applied Linguistics Circle. Department of English Language and Linguistics, Reading, Großbritannien, 6.10. Invited Talk Read more
2015 Woydack, Johanna. 2015. Learning and working in London's language market: the case of a multilingual call centre. 36th Annual Ethnography in Education Research Forum University of Pennsylvania, Philadelphia, Vereinigte Staaten/USA, 27.02-28.02. Read more
2015 Woydack, Johanna. 2015. Learning and working in London’s language market: an ethnography of a multilingual London call centre. ALAA/ALANZ/ALTAANZ Learning in a Multilingual World, Adelaide, Australia, 30.11-02.12. Read more
2014 Woydack, Johanna. 2014. "The script is like a love letter, it would sound silly if you just read it": the question of standardisation and resistance in a London multilingual call centre. Ling Lunch Talk, Queen Mary University of London, London, Großbritannien, 19 June. Invited Talk Read more
2014 Woydack, Johanna. 2014. "The script is like a love letter, it would sound silly if you just read it": the question of standardisation and resistance in a London multilingual call centre. Department of English Seminar Series, Chinese University of Hong Kong, Hong Kong, China, 28 February. Invited Talk Read more
2014 Woydack, Johanna. 2014. "You have to be colourful with the scripts and use poetic language": the question of standardisation and resistance in a multilingual London call centre. Discourse Studies Group. Research Seminar. Department of English, City University of Hong Kong, Hong Kong, China, 31 March. Read more
2014 Woydack, Johanna. 2014. "You have to be colourful with the scripts and use poetic language": the question of standardisation and resistance in a multilingual London call centre. Department of English, National University of Singapore, Singapore, Singapur, 14 April. Invited Talk Read more
2014 Woydack, Johanna. 2014. "You have to be colourful with the scripts and use poetic language": the question of standardisation and resistance in a multilingual call centre. Explorations in Ethnography, Language and Communication 5, Manchester, Großbritannien, 11.11-12.11. Read more
2014 Woydack, Johanna. 2014. "You have to make the script your own": the question of language commodification, control and agency in a multilingual London call centre. Literacy Research Discussion Group, Lancaster, Großbritannien, 1 July. Invited Talk Read more
2014 Woydack, Johanna. 2014. From upstairs to downstairs to the phone: the trajectory of a 'standardised' script in a multilingual call centre. Sociolinguistics Symposium 20, Jyväskylä, Finnland, 15.08-18.06. Read more
2014 Woydack, Johanna. 2014. The language worker. American Anthropological Association Meeting, Washington, D.C., Vereinigte Staaten/USA, 3.12-07.12. Read more
2014 Woydack, Johanna. 2014. Upstairs, Downstairs: The question of resistance against scripts in a London outbound call centre. Language and Society Special Interest Group Seminar, University of Hong Kong, Hong Kong, China, 10 February. Read more
2013 Woydack, Johanna. 2013. Learning and working in London's language market: an ethnography of a multilingual London call centre. BAAL (British Association for Applied Linguistics) Conference, Edinburgh, Großbritannien, 05.09-07.09. Read more
2013 Woydack, Johanna. 2013. Migrants, students, graduates, language learners, language workers: The case of multilingual outbound London call centers. American Anthropological Association Meeting, Chicago, Vereinigte Staaten/USA, 20.11-24.11. Read more
2012 Woydack, Johanna. 2012. Language beliefs and ideologies in a London based multilingual outbound call centre. Sociolinguistics Symposium 19, Berlin, Deutschland, 21.08-24.08. Read more
2012 Woydack, Johanna. 2012. London calling: Language and standardisation practices in a London multilingual call centre. Research Workshop in Language and Literacy (RWLL), King's College London, London, Großbritannien, December 4. Read more
2012 Woydack, Johanna. 2012. London calling: Towards an alternative understanding of standardisation practices in a multilingual London call centre. Ethnographic Perspectives on Work and Labour Seminar Series, Department of Anthropology, London School of Economics and Political Science, London, Großbritannien, 31 May. Read more

Working/discussion paper, preprint

2017 Woydack, Johanna. 2017. Call center agents and the experience of stigma. Working Papers in Urban Language and Literacy King's College London. Read more
2017 Woydack, Johanna. 2017. Language management and language work in a multilingual call center: An ethnographic case study. Read more
2017 Flecker, Jörg, Pernicka, Susanne, Fibich, Theresa, Brugger, Florian, Glassner, Vera, Haidinger, Bettina, Haindorfer, Raimund, Holtgrewe, Ursula, Hürtgen, Stefanie, Kraemer, Klaus, Krings, Torben, Muckenhuber, Johanna, Nessel, Sebastian, Sardadvar, Karin, Schörpf, Philip, Simsa, Ruth, Verwiebe, Roland, Woydack, Johanna. 2017. The Contested Constitution of Work – Spatial Scales, Societal Spheres and Modes of Work. Current Research and Neglected Terrains. IfS Working Paper 6/2017, Department of Sociology, Universität Wien. Read more
2015 Woydack, Johanna, Rampton, Ben. 2015. WP 147 Text trajectories in a multilingual call centre: The linguistic ethnography of a calling script. Working Papers in Urban Language and Literacy. King's College London. Read more